"No Forms. No Spam. No Cold Calls. is a rallying cry for a new generation of sales and marketing leaders who are ready to ditch the traditional strategies, tactics, and technologies that are no longer working to deliver breakthrough results. With this customer-first approach, you'll be able to...

Whereas efficient and effective practical implementation of mass customization in goods industries is a well-researched topic, a deeper understanding of service mass customization is still missing. Particularly service specific challenges have been hitherto unaddressed. These characteristics...