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~subject:"Relationship marketing"
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Relationship marketing
Beziehungsmarketing
19
Consumer behaviour
15
Konsumentenverhalten
15
Customer integration
10
Dienstleistungsqualität
10
Kundenintegration
10
Service quality
10
Australia
7
Customer satisfaction
7
Dienstleistungssektor
7
Forschungskooperation
7
Higher education institution
7
Hochschule
7
Kundenzufriedenheit
7
Research collaboration
7
Sponsoring
7
Sponsorship
7
Customer engagement
6
Service industry
6
Sport
6
Betriebliche Wertschöpfung
5
Corporate Social Responsibility
5
Corporate reputation
5
Corporate social responsibility
5
Dienstleistung
5
Dienstleistungsmarketing
5
Firmenimage
5
Services
5
Services marketing
5
Sports
5
Transformative service research
5
Value creation
5
Australien
4
Corporate culture
4
Innovation
4
Marketing
4
Students
4
Studierende
4
Unternehmenskultur
4
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English
20
German
2
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Plewa, Carolin
14
Finsterwalder, Jörg
8
Sweeney, Jillian C.
5
Ng, Sylvia C.
3
Conduit, Jodie
2
Lu, Vinh
2
Quester, Pascale
2
Sim, Max
2
Veale, Roberta
2
Chan, May
1
Chen, Ning
1
Corsi, Armando Maria
1
Crawford, Fraser Robert Liam
1
Gaetjens, Amy
1
Hentzen, Janin Karoli
1
Huang, Yuying
1
Johnson, Claire
1
Kemp, Simon
1
Kupplerwieser, Volker G.
1
Laycock, Rebecca A.
1
Meyer, Derek
1
Michayluk, David
1
Ng, Sylvia
1
Oly Ndubisi, Nelson
1
Pöppel, Jürgen
1
Quester, Pascale G.
1
Reinecke, Sven
1
Tomczak, Torsten
1
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Asia Pacific Journal of Marketing and Logistics
2
Australasian marketing journal
2
Journal of retailing and consumer services
2
Journal of service theory and practice : JSTP
2
Asia Pacific journal of marketing and logistics
1
Customer engagement : contemporary issues and challenges
1
European journal of marketing
1
Journal of Services Marketing
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of destination marketing & management
1
Journal of service research
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Kundenbeziehungen im Dienstleistungsbereich
1
Proceedings / First International Symposium on Services Science (ISSS'09) : March 23 - 25, 2009, Leipzig, Germany ; [part of the multiconference SABRE]
1
The journal of services marketing
1
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ECONIS (ZBW)
19
Other ZBW resources
3
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1
Professional service providers' resource integration styles (PRO-RIS) : facilitating customer experiences
Ng, Sylvia C.
;
Plewa, Carolin
;
Sweeney, Jillian C.
- In:
Journal of service research : JSR
19
(
2016
)
4
,
pp. 380-395
Persistent link: https://www.econbiz.de/10011606695
Saved in:
2
Managing customer resource endowments and deficiencies for value cocreation : complex relational services
Ng, Sylvia C.
;
Sweeney, Jillian C.
;
Plewa, Carolin
- In:
Journal of service research
22
(
2019
)
2
,
pp. 156-172
Persistent link: https://www.econbiz.de/10012007427
Saved in:
3
Customer engagement with a service provider and context : an empirical examination
Sim, Max
;
Plewa, Carolin
- In:
Journal of service theory and practice : JSTP
27
(
2017
)
4
,
pp. 854-876
Persistent link: https://www.econbiz.de/10011730643
Saved in:
4
Customer engagement : a systematic review and future research priorities
Ng, Sylvia C.
;
Sweeney, Jillian C.
;
Plewa, Carolin
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012429464
Saved in:
5
Customer engagement with service providers : an empirical investigation of customer engagement dispositions
Sim, Max
;
Conduit, Jodie
;
Plewa, Carolin
;
Hentzen, …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1926-1955
Persistent link: https://www.econbiz.de/10013352667
Saved in:
6
Customer engagement in domestic wine tourism : the role of motivations
Gaetjens, Amy
;
Corsi, Armando Maria
;
Plewa, Carolin
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014285182
Saved in:
7
Group service experiences : dynamics and implications of a silmultaneous multi-customer integration in the co-creation process
Finsterwalder, Jörg
- In:
Proceedings / First International Symposium on Services …
,
(pp. 241-256)
.
2009
Persistent link: https://www.econbiz.de/10003862624
Saved in:
8
A 360-degree view of actor engagement in service co-creation
Finsterwalder, Jörg
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 276-278
Persistent link: https://www.econbiz.de/10011801984
Saved in:
9
Exploring organizational culture difference in relationship dyads
Plewa, Carolin
- In:
Australasian marketing journal
17
(
2009
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10003886476
Saved in:
10
Co-creation by engaging beyond oneself : the influence of task contribution on perceived customer-to-customer social interaction during a group service encounter
Finsterwalder, Jörg
;
Kupplerwieser, Volker G.
- In:
Journal of strategic marketing
19
(
2011
)
7
,
pp. 607-618
Persistent link: https://www.econbiz.de/10009533067
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