//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Retail trade"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Incorporating context effects...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Retail trade
Theorie
84
Theory
84
Consumer behaviour
66
Konsumentenverhalten
66
Marktforschung
32
Market research
31
Cluster analysis
22
Beziehungsmarketing
21
Relationship marketing
21
Market segmentation
20
Multivariate Analyse
20
Multivariate analysis
20
consumer psychology
20
Bayesian inference
19
Marktsegmentierung
19
Clusteranalyse
18
Bayes-Statistik
17
Estimation theory
17
Marketing
17
Schätztheorie
17
Social Sciences
16
Conjoint analysis
14
Conjoint-Analyse
14
Regression analysis
14
Regressionsanalyse
14
Einzelhandel
13
Kundenbindungsprogramm
13
Loyalty program
13
Marketing management
13
Marketingmanagement
13
multidimensional scaling
13
Estimation
12
Schätzung
12
Markenartikel
11
Meta-Analyse
11
Meta-analysis
11
Brand
10
E-commerce
10
Electronic Commerce
10
more ...
less ...
Online availability
All
Undetermined
7
Free
2
Type of publication
All
Article
11
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Arbeitspapier
2
Graue Literatur
2
Non-commercial literature
2
Working Paper
2
Language
All
English
13
Author
All
Bijmolt, Tammo H. A.
12
Breugelmans, Els
2
Gijsenberg, Maarten J.
2
Hirche, Christian F.
2
Leenheer, Jorna
2
Rooderkerk, Robert P.
2
Aiolfi, Simone
1
Basso, Leonardo J.
1
Bellini, Silvia
1
Boyle, Peter J.
1
Broekhuis, Manda
1
Dorotic, Matilda
1
Drechsler, Salome
1
Elhorst, J. Paul
1
Heerde, Harald J. van
1
Hirche, Christian
1
Hunneman, Auke
1
Kim, Juyoung
1
Leeflang, Peter
1
Leeuw, Sander de
1
Luceri, Beatrice
1
Minnema, Alec
1
Natter, Martin
1
Non, Mariëlle
1
Sousa, Rui
1
Vafainia, Saeid
1
Zhang, Jie
1
Zhu, Stuart X.
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
2
Marketing letters : a journal of research in marketing
2
SOM research reports
2
European journal of marketing : EJM
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business research : JBR
1
Journal of international consumer marketing
1
Journal of retailing
1
MSI reports : working paper series
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
10
of
13
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advancing research on loyalty programs : a future research agenda
Breugelmans, Els
;
Bijmolt, Tammo H. A.
;
Zhang, Jie
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 127-139
Persistent link: https://www.econbiz.de/10011339370
Saved in:
2
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
3
Adoption and effectiveness of loyalty programs : the retailer's perspective : Report No. 03-124
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
- In:
MSI reports : working paper series
(
2003
)
4
,
pp. 91-109
Persistent link: https://www.econbiz.de/10002090572
Saved in:
4
Optimizing retail assortments
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
Saved in:
5
Which retailers adopt a loyalty program? : an empirical study
Leenheer, Jorna
;
Bijmolt, Tammo H. A.
- In:
Journal of retailing and consumer services
15
(
2008
)
6
,
pp. 429-442
Persistent link: https://www.econbiz.de/10003750750
Saved in:
6
Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Vafainia, Saeid
;
Breugelmans, Els
;
Bijmolt, Tammo H. A.
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
4
,
pp. 455-476
Persistent link: https://www.econbiz.de/10012793434
Saved in:
7
Challenges at the marketing-operations interface in omni-channel retail environments
Bijmolt, Tammo H. A.
;
Broekhuis, Manda
;
Leeuw, Sander de
; …
- In:
Journal of business research : JBR
122
(
2021
),
pp. 864-874
Persistent link: https://www.econbiz.de/10012420638
Saved in:
8
When offline stores reduce online returns
Hirche, Christian F.
;
Bijmolt, Tammo H. A.
;
Gijsenberg, …
-
2021
Persistent link: https://www.econbiz.de/10012522241
Saved in:
9
Promoting product returns : effects of price reductions on customer return behavior
Hirche, Christian F.
;
Gijsenberg, Maarten J.
;
Bijmolt, …
-
2021
Persistent link: https://www.econbiz.de/10012522247
Saved in:
10
The impact of instant reward programs and bonus premiums on consumer purchase behavior
Minnema, Alec
;
Bijmolt, Tammo H. A.
;
Non, Mariëlle
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 194-211
Persistent link: https://www.econbiz.de/10011671966
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->