Similar Search Results

The dark side of CRM : advantaged and disadvantaged customers

Bang, Nguyen; Simkin, Lyndon - In: The journal of consumer marketing 30 (2013) 1, pp. 17-30

Persistent link: https://www.econbiz.de/10009722354

Retail fairness : exploring consumer perceptions of fairness towards retailers' marketing tactics

Bang, Nguyen; Klaus, Philipp - In: Journal of retailing and consumer services 20 (2013) 3, pp. 311-324

Persistent link: https://www.econbiz.de/10009759787

Non-targeted customers in individualistic versus collectivistic cultures

Bang, Nguyen; Chen, Junsong; Chen, Cheng-hao Steve; Yu, … - In: The service industries journal 34 (2014) 15, pp. 1199-1218

Persistent link: https://www.econbiz.de/10010492129

The target and non-targeted framework : differential impact of marketing tactics on customer perceptions

Bang, Nguyen; Li, Mo; Chen, Cheng-hao Steve - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 2, pp. 96-108

Persistent link: https://www.econbiz.de/10009611660

Fly me to the moon : from corporate branding orientation to retailer preference and business performance

Foroudi, Pantea; Foroudi, Mohammad Mahdi; Palazzo, Maria; … - In: International journal of contemporary hospitality management 34 (2022) 1, pp. 78-112

Persistent link: https://www.econbiz.de/10012798182

Consumer-computer interaction and in-store smart technology (IST) in the retail industry : the role of motivation, opportunity, and ability

Roy, Sanjit; Balaji, M. S.; Bang, Nguyen - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 299-333

Persistent link: https://www.econbiz.de/10012248971

Constructing online switching barriers : examining the effects of switching costs and alternative attractiveness on e-store loyalty in online pure-play retailers

Ezlika Ghazali; Bang, Nguyen; Mutum, Dilip S.; … - In: Electronic markets : the international journal on … 26 (2016) 2, pp. 157-171

Persistent link: https://www.econbiz.de/10011666746

Stimulating consumer community creation through a co-design approach

Storvang, Pia; Haug, Anders; Bang, Nguyen - In: International journal of market research 62 (2020) 2, pp. 176-194

Persistent link: https://www.econbiz.de/10012214133

Constituents and consequences of smart customer experience in retailing

Roy, Sanjit; Balaji, M. S.; Sadeque, Saalem; Bang, Nguyen; … - In: Technological forecasting & social change : an … 124 (2017), pp. 257-270

Persistent link: https://www.econbiz.de/10011899384