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~subject:"Retail trade"
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Retail trade
Brand management
17,524
Markenführung
17,110
Markenartikel
9,157
Consumer behaviour
8,498
Konsumentenverhalten
8,458
Brand
8,117
Markenimage
7,538
Brand image
7,439
Relationship marketing
2,739
Beziehungsmarketing
2,735
Markenpolitik
2,229
Theorie
2,132
Theory
2,120
Deutschland
1,876
Intermediate goods
1,874
Vorleistungen
1,874
Social Web
1,870
Social web
1,867
Online-Marketing
1,667
Internet marketing
1,641
Marketingmanagement
1,589
Marketing management
1,574
Germany
1,572
Werbewirkung
1,269
Advertising effects
1,248
Marketing
1,144
USA
1,130
United States
1,099
Luxury goods
989
Luxusgüter
987
Werbung
960
Advertising
894
Handelsmarke
805
Einzelhandel
792
Store brand
755
Brand loyalty
718
Corporate reputation
712
Firmenimage
712
Customer satisfaction
683
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Undetermined
350
Free
107
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Article
584
Book / Working Paper
185
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Article in journal
523
Aufsatz in Zeitschrift
523
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56
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56
Graue Literatur
34
Non-commercial literature
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Hochschulschrift
27
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24
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24
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22
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12
Sammelwerk
12
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8
Aufsatzsammlung
7
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7
Bibliography included
7
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6
Fallstudie
6
non-article
3
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2
Reprint
2
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2
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1
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1
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1
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1
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English
725
German
40
French
2
Polish
2
Spanish
1
Author
All
Gázquez-Abad, Juan Carlos
14
Martínez-López, Francisco J.
13
Swoboda, Bernhard
11
Ailawadi, Kusum L.
10
Burt, Steven
8
Diallo, Mbaye Fall
7
Gómez-Suárez, Mónica
6
Lévy Mangin, Jean-Pierre
6
Schramm-Klein, Hanna
6
Calvo-Porral, Cristina
5
Dekimpe, Marnik G.
5
Pennemann, Karin
5
Perrey, Jesko
5
Steenkamp, Jan-Benedict E. M.
5
Anselmsson, Johan
4
Cliquet, Gérard
4
Das, Gopal
4
Gedenk, Karen
4
Geyskens, Inge
4
Harlam, Bari A.
4
Inderst, Roman
4
Keller, Kristopher Oliver
4
Martinelli, Elisa
4
Morschett, Dirk
4
Sethuraman, Raj
4
Spillecke, Dennis
4
Weindel, Julia
4
Yagüe Guillén, María Jésus
4
Zettelmeyer, Florian
4
Abril Barrie, Carmen
3
Alexander, Nicholas
3
Aust, Gerhard
3
Badrinarayanan, Vishag
3
Beneke, Justin
3
Bhukya, Ramulu
3
Biscourp, Pierre
3
Boutin, Xavier
3
Buscher, Udo
3
Chimhundu, Ranga
3
Choi, Seung-chan
3
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Institution
All
Harvard Graduate School of Business Administration
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
National Bureau of Economic Research
1
New York University / Institute of Retail Management
1
Retail Research Society
1
Springer Fachmedien Wiesbaden
1
Springer International Publishing
1
Universität Duisburg <1980-2002>
1
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Published in...
All
Journal of retailing and consumer services
75
Journal of retailing
29
Journal of business research : JBR
25
International journal of retail & distribution management
22
The international review of retail, distribution and consumer research
22
The journal of brand management : an international journal
15
European journal of operational research : EJOR
12
SpringerLink / Bücher
12
The journal of product & brand management
12
Springer Proceedings in Business and Economics
11
International journal of retail and distribution management
8
Transportation research / E : an international journal
8
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
7
European journal of marketing : EJM
7
International journal of production economics
6
Asia Pacific journal of marketing and logistics
5
International marketing review
5
Journal of food products marketing
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
4
Australasian marketing journal
4
European review of agricultural economics : ERAE
4
Handel und Internationales Marketing / Retailing and International Marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business and globalisation : IJBG
4
International journal of electronic marketing and retailing : IJEMR
4
Journal of euromarketing
4
Journal of fashion marketing and management
4
Journal of international marketing
4
Journal of marketing management : MM
4
Journal of the Academy of Marketing Science
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
3
Brick & mortar shopping in the 21st century
3
Business history
3
Cogent business & management
3
Fashion branding and communication : core strategies of European luxury brands
3
International journal of Indian culture and business management
3
International journal of business excellence
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of marketing theory and practice
3
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Source
All
ECONIS (ZBW)
766
Other ZBW resources
3
Showing
1
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769
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1
Handelsorientierte Markenführung : Strategien zur Profilierung von Konsumgüterherstellern beim Handel
Feige, Stephan
-
1996
Persistent link: https://www.econbiz.de/10000584377
Saved in:
2
The role of customer loyalty as a
brand
extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
3
On the extendibility of brands with subordinate versus basic category concepts
Topaloglu, Omer
;
Kumar, Piyush
;
Dass, Mayukh
- In:
Journal of retailing
97
(
2021
)
3
,
pp. 394-404
Persistent link: https://www.econbiz.de/10013256052
Saved in:
4
Relacyjne uwarunkowania kreowania marek należących do detalistów
Spyra, Zbigniew
-
2019
Persistent link: https://www.econbiz.de/10012008474
Saved in:
5
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
6
Luxury
brand
strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
7
The effects of price promotion depth on new and mature products
Choi, Sunhee
;
Friske, Wesley
;
Lee, Sangno
;
Wilcox, James B.
- In:
The journal of brand management : an international journal
21
(
2014
)
3
,
pp. 202-215
Persistent link: https://www.econbiz.de/10010347467
Saved in:
8
Vertikaler Markenschutz als Problem der Markenartikelindustrie : der Schutz des Markenartikels vor rufschädigenden Kommunikationsmassnahmen des Einzelhandels als Gegenstand werbewi...
Schröder, Hendrik
-
1990
Persistent link: https://www.econbiz.de/10000788963
Saved in:
9
Retail
brand
extension: from theory to practice : a multi-country study of European grocery retailers
Martinelli, Elisa
;
De Canio, Francesca
- In:
Advancing insights on brand management
,
(pp. 83-101)
.
2017
Persistent link: https://www.econbiz.de/10011855071
Saved in:
10
Vertical cooperative advertising in a retailer duopoly
Aust, Gerhard
;
Buscher, Udo
-
2013
Persistent link: https://www.econbiz.de/10010239536
Saved in:
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