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1. Why do we choose how we choose? -- 2. Consumer psychology and psychological factors affecting our choices -- 3. The goal and scope of this book -- 4. Identifying cues and their effects in a retail store -- 5. The multisensory nature of a retail store and joint effects of cues -- 6. Factors...
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This paper empirically investigates relationships among markups, service quality, and product attributes across customer, Internet-retailer, and wholesaler echelons. Recent literature has documented the reality of retail price dispersion, but little is known about how retail markups, in...
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