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~subject:"Retail trade"
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Retail trade
Consumer behaviour
83,869
Konsumentenverhalten
81,420
Relationship marketing
26,460
Beziehungsmarketing
25,785
Social Web
20,876
Social web
20,845
Online-Marketing
13,279
Internet marketing
13,163
Theorie
12,015
Theory
11,835
Brand management
9,165
Markenführung
9,117
Customer satisfaction
8,441
Kundenzufriedenheit
8,238
Brand image
7,461
Markenimage
7,423
Online-Handel
7,252
Online retailing
7,234
Deutschland
7,079
Electronic Commerce
6,895
Service quality
6,743
Germany
6,703
Dienstleistungsqualität
6,691
USA
6,652
E-commerce
6,548
United States
6,389
Marketingmanagement
5,030
Marketing management
4,997
Viral marketing
4,935
Virales Marketing
4,915
Einzelhandel
4,870
Werbewirkung
4,824
Advertising effects
4,776
Brand
4,694
Markenartikel
4,683
Elektronisches Geld
4,527
Electronic money
4,515
Advertising
4,169
Werbung
4,088
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Grewal, Dhruv
31
Gázquez-Abad, Juan Carlos
25
Pantano, Eleonora
25
Schramm-Klein, Hanna
21
Martínez-López, Francisco J.
20
Swoboda, Bernhard
19
Gil Saura, Irene
18
Das, Gopal
17
Gijsbrechts, Els
15
Zielke, Stephan
15
Roggeveen, Anne L.
14
Khare, Arpita
13
Sands, Sean
13
Steinmann, Sascha
13
Dennis, Charles
12
Rajagopal
12
Rudolph, Thomas
12
Teller, Christoph
12
Ailawadi, Kusum L.
11
Bijmolt, Tammo H. A.
11
Brengman, Malaika
11
Campo, Katia
11
Dekimpe, Marnik G.
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Breugelmans, Els
10
Chintagunta, Pradeep K.
10
Verhoef, Peter C.
10
Wagner, Gerhard
10
Willems, Kim
10
Bang, Nguyen
9
Calvo-Porral, Cristina
9
Carpenter, Jason M.
9
Chebat, Jean-Charles
9
Chen, Jing
9
Geyskens, Inge
9
Ieva, Marco
9
Loureiro, Sandra Maria Correia
9
Noble, Stephanie M.
9
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Springer Fachmedien Wiesbaden
7
National Bureau of Economic Research
4
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
World Bank Group
3
Books on Demand GmbH <Norderstedt>
2
Bundesverband des Deutschen Textil-Einzelhandels
2
Federal Reserve System / Payments System Development Committee
2
Nordic Council of Ministers
2
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Bank für Internationalen Zahlungsausgleich / Committee on Payments and Market Infrastructures
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Berlin / Senatsverwaltung für Wirtschaft und Betriebe
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Bank of Kosovo (CBK)
1
Central Co-Operative Council
1
Consumer Unity & Trust Society
1
Deutsche Bundesbank
1
Dr. Rainer Hampp <Firma>
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Handelsverband Deutschland
1
Harvard University, Graduate School of Business Administration, Division of Research
1
IGI Global
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
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Published in...
All
Journal of retailing and consumer services
517
Journal of retailing
152
Journal of business research : JBR
131
International journal of retail & distribution management
130
The international review of retail, distribution and consumer research
121
International journal of retail and distribution management
71
International journal of electronic marketing and retailing : IJEMR
42
European journal of operational research : EJOR
37
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Psychology & marketing
32
European journal of marketing : EJM
28
Journal of the Academy of Marketing Science
27
Marketing intelligence & planning
26
International Journal of Retail & Distribution Management
25
The journal of services marketing
25
International journal of production economics
24
International journal of consumer studies
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
SpringerLink / Bücher
22
Asia Pacific journal of marketing and logistics
21
Journal of marketing
21
Journal of strategic marketing
21
European retail research
19
Cogent business & management
18
Marketing : ZFP ; journal of research and management
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
The journal of consumer marketing
18
International journal of Indian culture and business management
17
Production and operations management : an international journal of the Production and Operations Management Society
17
International journal of production research
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of payments strategy & systems
16
Omega : the international journal of management science
16
Technological forecasting & social change : an international journal
16
The service industries journal
16
Journal of fashion marketing and management
15
International journal of business information systems : IJBIS
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
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Source
All
ECONIS (ZBW)
4,777
Other ZBW resources
42
USB Cologne (EcoSocSci)
3
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1
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
2
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
3
Insights into user engagement on social media : indings from two fashion retailers
Bonilla Quijada, María del Rocío
;
Olmo, José Luis del
; …
- In:
Electronic markets : EM ; the international journal of …
31
(
2021
)
1
,
pp. 125-137
Persistent link: https://www.econbiz.de/10012547985
Saved in:
4
Customer participation in virtual communities for local high streets
Betzing, Jan Hendrik
;
Kurtz, Michael
;
Becker, Jörg
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012238337
Saved in:
5
Transforming customer engagement with artificial intelligence e-marketing : an e-retailer perspective in the era of Retail 4.0
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Marketing intelligence & planning
42
(
2024
)
7
,
pp. 1141-1168
Persistent link: https://www.econbiz.de/10015056968
Saved in:
6
The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar
;
Lassar, Walfried M.
;
Butaney, Gul T.
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758
Saved in:
7
Customer experience in online shopping : a structural modeling approach
Bhattacharya, Arijit
;
Srivastava, Manjari
;
Verma, Sanjeev
- In:
Journal of global marketing
32
(
2019
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10012201003
Saved in:
8
Understanding social media effects across seller, retailer, and consumer interactions
Rapp, Adam
;
Beitelspacher, Lauren Skinner
;
Grewal, Dhruv
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 547-566
Persistent link: https://www.econbiz.de/10010126682
Saved in:
9
How does online engagement drive consumers' webrooming intention? : a moderated-mediation approach
Shankar, Amit
;
Yadav, Rambalak
;
Gupta, Manish
; …
- In:
Journal of global information management
29
(
2021
)
6
,
pp. 1-25
Persistent link: https://www.econbiz.de/10012614517
Saved in:
10
Brand experience and brand implications in a multi-channel setting
Jones, Robert Paul
;
Runyan, Rodney C.
- In:
The international review of retail, distribution and …
23
(
2013
)
3
,
pp. 265-290
Persistent link: https://www.econbiz.de/10009781181
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