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Retail trade
Consumer behaviour
52
Konsumentenverhalten
52
Beziehungsmarketing
28
Relationship marketing
28
Internet marketing
27
Online-Marketing
26
Marketing management
24
Marketingmanagement
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Werbung
22
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19
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19
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15
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Online-Handel
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11
Vertriebsweg
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10
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10
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10
Mobilkommunikation
10
Customer integration
9
Kundenintegration
9
Brand image
8
Customer value
8
Markenimage
8
Personalization
8
Viral marketing
8
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Shankar, Venkatesh
12
Malthouse, Edward C.
3
Narang, Unnati
2
Pan, Xing
2
Ratchford, Brian T.
2
Ahlbom, Carl-Philip
1
Ailawadi, Kusum L.
1
Beauchamp, J. P.
1
Bull, J. S.
1
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1
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1
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1
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1
Golmohammadi, Alireza
1
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1
Hennessey, John
1
Hofacker, Charles
1
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Waddoups, Rand
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Journal of retailing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
1
Journal of marketing research
1
Journal of retailing and consumer services
1
Marketing in a digital world
1
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ECONIS (ZBW)
15
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1
Shopper marketing 2.0 : opportunities and challenges
Shankar, Venkatesh
-
2014
Persistent link: https://www.econbiz.de/10010424892
Saved in:
2
CRM in data-rich multichannel retailing environments : a review and future research directions
Verhoef, Peter C.
;
Venkatesan, Rajkumar
;
McAlister, Leigh
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 121-137
Persistent link: https://www.econbiz.de/10003987337
Saved in:
3
On the go : how mobile shopping affects customer puchase behavior
Wang, Rebecca Jen-Hui
;
Malthouse, Edward C.
; …
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 217-234
Persistent link: https://www.econbiz.de/10011308947
Saved in:
4
Extending variety seeking to multi-sided platforms : impact of new retailer listing
Vakeel, Khadija Ali
;
Fudurić, Morana
;
Malthouse, Edward C.
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012433840
Saved in:
5
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
6
Mobile marketing in the retailing environment : current insights and future research avenues
Shankar, Venkatesh
;
Venkatesh, Alladi
;
Hofacker, Charles
; …
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 111-120
Persistent link: https://www.econbiz.de/10003987332
Saved in:
7
Innovations in retailing : editorial
Shankar, Venkatesh
;
Yadav, Manjit S.
- In:
Journal of retailing
87
(
2011
),
pp. 1-2
Persistent link: https://www.econbiz.de/10009521759
Saved in:
8
Pricing strategies for hybrid bundles : analytical model and insights
Meyer, Jeffrey
;
Shankar, Venkatesh
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 133-146
Persistent link: https://www.econbiz.de/10011504965
Saved in:
9
Special issue: innovations in retailing
Shankar, Venkatesh
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009269286
Saved in:
10
How technology is changing retail
Shankar, Venkatesh
;
Kalyanam, Kirthi
;
Setia, Pankaj
; …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 13-27
Persistent link: https://www.econbiz.de/10012514564
Saved in:
1
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