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A study on the downloading intention of fashion retailers’ apps
Llorens, Miguel; Hernández, Adolfo - In: Journal of marketing analytics : JMA 9 (2021) 4, pp. 349-362
Persistent link: https://www.econbiz.de/10012667116
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Different but equal? : a field experiment on the impact of recommendation systems on mobile and personal computer channels in retail
Lee, Dongwon; Gopal, Anandasivam; Park, Sung-Hyuk - In: Information systems research : ISR 31 (2020) 3, pp. 892-912
Persistent link: https://www.econbiz.de/10012298133
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Channel integration in grocery retailers via mobile applications
Yen, Yung-Shen - In: Marketing intelligence & planning 41 (2023) 4, pp. 427-441
Persistent link: https://www.econbiz.de/10014313029
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Branded! : How retailers engage consumers with social media and mobility
Brennan, Bernie; Schafer, Lori - 2010
"How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networking and mobile technologies and the...
Persistent link: https://www.econbiz.de/10008700030
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Nielsen personalizes the mobile shopping app
Cameron, Dave; Gregory, Chris; Battaglia, Daryl - In: Journal of advertising research 52 (2012) 3, pp. 333-338
Persistent link: https://www.econbiz.de/10009663638
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Mobile commerce product recommendations based on hybrid multiple channels
Liu, Duen-ren; Liou, Chuen-he - In: Electronic commerce research and applications 10 (2011) 1/6, pp. 94-104
Persistent link: https://www.econbiz.de/10009561704
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Mobile Marketing 2.0 : state of the art and research agenda
Narang, Unnati; Shankar, Venkatesh - In: Marketing in a digital world, (pp. 97-119). 2019
Persistent link: https://www.econbiz.de/10012123421
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Cross-Channel Retail Branding : Eine verhaltenswissenschaftliche Untersuchung in Deutschland, Frankreich und Großbritannien
Rittinger, Sebastian - 2013
Betriebswirtschaftslehre mit den Schwerpunkten (internationales) Marketing und (internationaler) Handel Fach- und Führungskräfte im Handel … Institut für Handel & Internationales Marketing (H.I.MA.) an der Universität des Saarlandes, Saarbrücken. …
Persistent link: https://www.econbiz.de/10014016955
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Cross-Channel Retail Branding : eine verhaltenswissenschaftliche Untersuchung in Deutschland, Frankreich und Großbritannien
Rittinger, Sebastian - 2013
Persistent link: https://www.econbiz.de/10010193916
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Mobile applications from a value-in-use perspective and their impact on retailing
Beeck, Ines - 2018
Persistent link: https://www.econbiz.de/10012124601