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~subject:"Retail trade"
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Retail trade
Consumer behaviour
82,027
Konsumentenverhalten
79,547
Marketing
31,286
Brand management
17,508
Markenführung
17,094
Theorie
11,700
Theory
11,531
Relationship marketing
10,187
Beziehungsmarketing
10,126
Markenimage
9,050
Brand image
8,993
Deutschland
6,837
Marketingmanagement
6,444
Markenartikel
6,402
USA
6,364
Brand
6,339
Marketing management
6,224
Germany
6,188
United States
5,965
Customer satisfaction
5,841
Social Web
5,672
Social web
5,666
Kundenzufriedenheit
5,641
Online-Marketing
5,601
Internet marketing
5,578
Online-Handel
5,536
Online retailing
5,523
Einzelhandel
4,673
Service quality
4,485
Dienstleistungsqualität
4,419
Electronic Commerce
4,073
Werbewirkung
4,049
Advertising effects
3,987
Werbung
3,930
Advertising
3,881
E-commerce
3,759
Verbraucherverhalten
3,632
Experiment
3,416
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3,339
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Grewal, Dhruv
26
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24
Gázquez-Abad, Juan Carlos
23
Schramm-Klein, Hanna
22
Swoboda, Bernhard
21
Martínez-López, Francisco J.
20
Das, Gopal
18
Gijsbrechts, Els
15
Roggeveen, Anne L.
15
Zielke, Stephan
15
Gil Saura, Irene
14
Sands, Sean
13
Steinmann, Sascha
13
Ailawadi, Kusum L.
12
Khare, Arpita
12
Rajagopal
12
Campo, Katia
11
Dennis, Charles
11
Diallo, Mbaye Fall
11
Nordfält, Jens
11
Richards, Timothy J.
11
Rudolph, Thomas
11
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10
Teller, Christoph
10
Wagner, Gerhard
10
Bang, Nguyen
9
Brengman, Malaika
9
Burt, Steven
9
Carpenter, Jason M.
9
Dabija, Dan-Cristian
9
Dekimpe, Marnik G.
9
Geyskens, Inge
9
Gielens, Katrijn
9
Morschett, Dirk
9
Rabinovich, Elliot
9
Sinha, P. K.
9
Stobart, Jon
9
Verhoef, Peter C.
9
Willems, Kim
9
Chebat, Jean-Charles
8
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The Nielsen Company (Germany)
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2
Harvard Graduate School of Business Administration
2
Nordic Council of Ministers
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Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
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Anglo-Japanese Economic Institute <London>
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Bargeldsymposium <2., 2014, Frankfurt am Main>
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Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
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Cadeaux, Jack, Marketing, Australian School of Business, UNSW
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1
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1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Published in...
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Journal of retailing and consumer services
476
Journal of retailing
141
Journal of business research : JBR
126
International journal of retail & distribution management
124
The international review of retail, distribution and consumer research
117
International journal of retail and distribution management
68
European journal of operational research : EJOR
38
International journal of electronic marketing and retailing : IJEMR
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Psychology & marketing
32
European journal of marketing : EJM
30
International Journal of Retail & Distribution Management
28
International journal of consumer studies
23
Journal of the Academy of Marketing Science
23
SpringerLink / Bücher
23
International journal of production economics
22
The journal of services marketing
22
Journal of marketing
21
Marketing intelligence & planning
21
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Asia Pacific journal of marketing and logistics
18
The journal of consumer marketing
18
Handelsforschung
17
International journal of Indian culture and business management
17
Marketing : ZFP ; journal of research and management
17
The journal of brand management : an international journal
17
The journal of product & brand management
17
European retail research
16
International journal of production research
16
Journal of strategic marketing
16
Production and operations management : an international journal of the Production and Operations Management Society
16
The service industries journal
16
Cogent business & management
15
Journal of fashion marketing and management
15
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
15
Europäische Hochschulschriften / 5
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Manufacturing & service operations management : M & SOM
14
Technological forecasting & social change : an international journal
14
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Source
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ECONIS (ZBW)
4,487
Other ZBW resources
52
USB Cologne (EcoSocSci)
10
BASE
2
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1
21st century luxury fashion retailers'
marketing
strategies for customer satisfaction : UK perspective
Ryding, Daniella
;
Vignali, Gianpaolo
;
Caratù, Myriam
; …
- In:
International journal of business and globalisation : IJBG
16
(
2016
)
1
,
pp. 79-103
Persistent link: https://www.econbiz.de/10011616638
Saved in:
2
Making customer engagement fun : customer-salesperson interaction in luxury fashion retailing
Kim, Jieun
;
Kim, Jae-eun
- In:
Journal of fashion marketing and management
18
(
2014
)
2
,
pp. 133-144
Persistent link: https://www.econbiz.de/10010384291
Saved in:
3
Italian luxury fashion brands in China : a retail perspective
Bonetti, Francesca
- In:
The international review of retail, distribution and …
24
(
2014
)
4
,
pp. 453-477
Persistent link: https://www.econbiz.de/10010384757
Saved in:
4
Brand social power in luxury retail : manifestations of brand dominance over clients in the store
Cervellon, Marie-Cécile
;
Coudriet, Rachael
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
Saved in:
5
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
Saved in:
6
Managing heritage brands : a study of the sacralization of heritage stores in the luxury industry
Dion, Delphine
;
Borraz, Stéphane
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 77-84
Persistent link: https://www.econbiz.de/10010468495
Saved in:
7
Seeking attention : an eye tracking study of in-store merchandise displays
Huddleston, Patricia
;
Behe, Bridget K.
;
Minahan, Stella
; …
- In:
International journal of retail & distribution management
43
(
2015
)
6
,
pp. 561-574
Persistent link: https://www.econbiz.de/10011388065
Saved in:
8
The role of sensory
marketing
and brand experience in building emotional attachment and brand loyalty in luxury retail stores
Shahid, Shadma
;
Paul, Justin
;
Gilal, Faheem Gul
; …
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1398-1412
Persistent link: https://www.econbiz.de/10013280107
Saved in:
9
Exploring consumers' subjective shopping experiences in directly operated luxury brand stores
Kauppinen-Räisänen, Hannele
;
Mühlbacher, Hans
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012305873
Saved in:
10
Luxury single- versus multi-brand stores : the effect of consumers' hedonic goals on brand comparisons
Desmichel, Perrine
;
Kocher, Bruno
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 203-219
Persistent link: https://www.econbiz.de/10012295826
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