Shenoy, Seema; Sequeira, A. H.; Devaraj, K. - 2021
competition, though competitive advantage seems to be the only way out, choice of appropriate retail strategy has become an …The Supermarket retailers in India are on a rollercoaster ride with competition intensifying in the industry and a … plethora of retail strategies making their roads to success even more complicated. In this day and age of increasing retail …