. Key points of this book -- 8. Engaging in sensory marketing in practice -- 9. What to explore next? -- 10. Concluding …Sensory marketing is a way to differentiate businesses from their competition while influencing customers and their … behaviour. At its best, sensory marketing guides or helps customers to make certain choices in a way that they are unaware of …

area of interest is ABCDE of Marketing Communications - Advertising, Branding, Communications, Digital and Ethics. He has … MANAGEMENT AND MARKETING -- 2. Branding -- 3. Digital Marketing -- 4. Public Relations, Advertising & Communications -- THEME 2 …: CONSUMER ENGAGEMENT AND RESEARCH -- 5. Consumer Psychology & Neuromarketing -- 6 -- Data Science and Analytics in Marketing in …

Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter … marketing in Southeast Asia markets to a whole new level -- Chapter 5: Afloat in a changing COVID-19 world: The rise of …