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Customer-perceived value in business-to-business relationships : a study of software customers

Parry, Sara; Rowley, Jennifer; Jones, Rosalind; … - In: Journal of marketing management : MM 28 (2012) 7/8, pp. 887-911

Persistent link: https://www.econbiz.de/10009577001

Exploring marketing and relationships in software SMEs : a mixed methods apporach

Parry, Sara; Kupiec-Teahan, Beata; Rowley, Jennifer - In: Management research review 35 (2012) 1, pp. 52-68

Persistent link: https://www.econbiz.de/10009501104

Innovation in food sector SMEs

Baregheh, Anahita; Rowley, Jennifer; Sambrook, Sally; … - In: Journal of small business and enterprise development 19 (2012) 2, pp. 300-321

Persistent link: https://www.econbiz.de/10009557838

Entrepreneurial marketing in small businesses : a conceptual exploration

Jones, Rosalind; Rowley, Jennifer - In: International small business journal : researching … 29 (2011) 1, pp. 25-36

Persistent link: https://www.econbiz.de/10008934170

Strategic network marketing in technology SMEs

Jones, Rosalind; Suoranta, Mari; Rowley, Jennifer - In: Journal of marketing management : MM 29 (2013) 5/6, pp. 671-697

Persistent link: https://www.econbiz.de/10009776454

Entrepreneurial marketing : a comparative study

Jones, Rosalind; Suoranta, Mari; Rowley, Jennifer - In: The service industries journal 33 (2013) 7/8, pp. 705-719

Persistent link: https://www.econbiz.de/10009759757

Towards an integrative view of innovation in food sector SMEs

Baregheh, Anahita; Hemsworth, David; Rowley, Jennifer - In: The international journal of entrepreneurship and innovation 15 (2014) 3, pp. 147-158

Persistent link: https://www.econbiz.de/10010411612

Networks and customer relationships in a small software technology firm : a case study

Jones, Rosalind; Rowley, Jennifer - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 29-48

Persistent link: https://www.econbiz.de/10008987947

Presentation of a generic "EMICO" framework for research exploration of entrepreneurial marketing in SMEs

Jones, Rosalind; Rowley, Jennifer - In: Journal of research in marketing and entrepreneurship : JRME 11 (2009) 1, pp. 5-21

Persistent link: https://www.econbiz.de/10003949207

Growth and planning strategies within women-led SMEs

Michtelmore, Siwan; Rowley, Jennifer - In: Management decision : MD 51 (2013) 1, pp. 83-96

Purpose: This paper aims to explore the planning strategies of female entrepreneurs who have indicated a desire to grow their businesses, the time horizons of planning strategies and the relationship between planning horizons and number of employees and annual sales as measures of business...

Persistent link: https://www.econbiz.de/10009725645