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Marketing : marketingstrategische Herausforderungen in der Getränkeindustrie zur lokalen Differenzierung der Marktbearbeitung ; Fallstudie Pott's Brauerei GmbH
Schirrmann, Eric; Lentz, Patrick - In: Fallstudien zur Unternehmensführung, (pp. 21-57). 2008
Persistent link: https://www.econbiz.de/10003745372
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Globalisierung als regionale Chance : erfolgreiche und nachhaltige Strategieentwicklung für mittelständische Brauereien
Ludin, Daniela - 2001
Persistent link: https://www.econbiz.de/10013430136
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Digital loyalty card "big data" and small business marketing : formal versus informal or complementary?
Donnelly, Christina; Simmons, Geoffrey; Armstrong, Gillian - In: International small business journal : researching … 33 (2015) 4, pp. 422-442
Persistent link: https://www.econbiz.de/10011284312
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A critical analysis of the concept of marketing strategies for small and mid-sized companies
Marek, Prymon - In: Economics, management and financial markets 9 (2014) 4, pp. 255-261
Persistent link: https://www.econbiz.de/10011544452
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Marketing strategies of small craft producers in South Africa : practices and challenges
Makhitha, KM - In: The journal of applied business research 32 (2016) 3, pp. 663-679
Persistent link: https://www.econbiz.de/10011500802
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Digital channels diminish SME barriers : the case of the UK
Stankovska, Ivana; Josimovski, Sas̆o; Edwards, Christopher - In: Economic research 29 (2016) 1, pp. 217-249
Persistent link: https://www.econbiz.de/10012221590
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Entrepreneurial marketing and social networking in small and medium service enterprises : a case study into business dealings in Cameroon
Sigué, Simon Pierre; Biboum, Altante Désirée - In: Journal of African business 21 (2020) 3, pp. 338-354
Persistent link: https://www.econbiz.de/10012287171
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Do small craft businesses need strategic marketing to survive?
Makhitha, K. M. - In: Investment management and financial innovations 13 (2016) 2, pp. 399-404
Persistent link: https://www.econbiz.de/10011665711
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Internationalisation strategies of medium-size multinational firms : when size matters in Chinese markets
Pontiggia, Andrea; Vescovi, Tiziano - In: The globalisation of Chinese business : implications …, (pp. 97-121). 2014
Persistent link: https://www.econbiz.de/10012016663
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Revisiting the service marketing mix : the case of the Small Hotel in Samui, Thailand
Srisawat, Pimprae - In: International journal of economic research 15 (2018) 1, pp. 199-206
Persistent link: https://www.econbiz.de/10011992568