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Find Your Market-Oriented Competitive Advantage : A Toolkit for Strategy and Branding

Vierula, Markku - 2024

PART I TOWARDS A COMPETITIVE EDGE -- HOPES AND CASTLES IN THE AIR -- LET’S JUST MAKE THE CHANGE IF ONLY WE KNEW HOW -- TOWARDS THE BASICS OF THE COMPETITIVE EDGE TOOLKIT -- PART II FIND YOUR MARKET ORIENTED COMPETITIVE ADVANTAGE -- WHAT IS A COMPETITIVE ADVANTAGE -- SET OF TOOLKITS -- FINDING...

Persistent link: https://www.econbiz.de/10015070356

A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities

Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75

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Marketing conception in SMEs : a paradigm shift, why SMEs fail to adopt marketing in Hefei, China

Khan, Kashif Ullah; Song, Wei; Atlas, Fouzia; Hamayun, … - In: International journal of business innovation and research 14 (2017) 3, pp. 364-381

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A critical analysis of the concept of marketing strategies for small and mid-sized companies

Marek, Prymon - In: Economics, management and financial markets 9 (2014) 4, pp. 255-261

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Export performance : multiple predictors and multiple measures approach

Kahiya, Eldrede Tinashe; Dean, David L. - In: Asia Pacific journal of marketing and logistics 26 (2014) 3, pp. 378-407

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An investigation of antecedents and outcomes of marketing capabilities in entrepreneurial firms : an empirical study of small technology-based firms in Germany

Qureshi, Shahid; Kratzer, Jan - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 49-66

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Marketing capabilities for small and medium enterprises that supply large companies

Mainardes, Emerson Wagner; Cisneiros, Gabriela Pessoa … - In: The journal of business & industrial marketing 37 (2022) 1, pp. 47-64

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SME's performance by adpopting strategic orientation and mediating role of marketing capabilities : a study among small businesses in the Ampara District of Sri Lanka

Mujahid Hilal, Mohamed Ismail - In: International journal of business competition and … 5 (2016) 4, pp. 209-221

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The effects of customer capital on customer response speed and innovativeness : the mediating role of marketing capability

Jahanshahi, Asghar Afshar; Nawaser, Khaled; Brem, Alexander - In: International journal of innovation management 23 (2019) 6, pp. 1950058-1-25

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Marketing capability, marketing strategy implementation and performance in small firms

Lagat, Charles; Frankwick, Gary L. - In: Journal for global business advancement : JGBA 10 (2017) 3, pp. 327-345

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