Objective – Literature suggest that companies should focus their Market Orientation (MO) on good marketing and business … result shows that MO does not have a significant impact on Marketing Performance. In the context of MTO, SMEs do not need to …

The importance of marketing capabilities continues to grow yet research remains concentrated in developed markets …. Although several researchers provide evidence of the influence of marketing capabilities on market performance, very little of … similar evidence exists in the digital marketing domain. Empirical evidence of the impact of digital marketing capabilities on …

in determining rates of product and marketing innovations among farm-based agribusinesses. These findings further …

entrepreneurial marketing (EM) models that are aimed at reducing the failure frequently experienced. The aim of this paper is to …

Objective: The study aimed to identify the marketing determinants of SMEs’ innovation ambidexterity and explore this … phenomenon in the firms from a post-transition Polish market. Specifically, market-sensing capability, entrepreneurial marketing … orientation, and marketing strategies were considered the possible determinants of innovation ambidexterity. The comparative …

Conventional marketing, though is necessary investment for the sustainable businesses is often so expensive that most … conventional marketing with that of social media, the latter involves a negligible cost. This paper proposes to analyse the … feasible alternatives in social media over conventional marketing. It also reflects on the type of the messages, the frequency …

This research analyses the influence of market orientation and competitive advantage on MSMEs’ marketing performance … market orientation and competitive advantage significantly influence MSME marketing performance. Additionally, competitive … advantage moderates, strengthening the relationship between market orientation and marketing performance. These findings have …

market orientation and marketing actions. The aim of this study was to investigate the process of marketing orientation … because of their adoption of a marketing orientation. For research purposes authors used theoretical concepts that … characterize marketing orientation using five attributes: customer orientation, integrated marketing functions, marketing …