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Digital marketing strategies in the Italian wine sector
Finotto, Vladi; Mauracher, Christine - In: International journal of globalisation and small … 11 (2020) 4, pp. 373-390
Persistent link: https://www.econbiz.de/10012510689
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Do-it-yourself marketing and digital marketing adoption : evidence from a developing country
Emini, Adelina; Merovci, Safet - In: Business systems research : a system view accross … 12 (2021) 2, pp. 1-16
products of (SMEs)small and medium enterprises. Despite the importance of digital marketing, SMEs in developing and post … marketing in SMEs. Conclusions: SMEs use DIY marketing and adopt digital marketing because this form of practicing marketing … facilitates the process of digital marketing adoption among SMEs. Finally, the study provides insights for managers and businesses …
Persistent link: https://www.econbiz.de/10013287979
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Impact of digital marketing capabilities on market performance of small to medium enterprise agro-processors in Harare, Zimbabwe
Chinakidzwa, More; Phiri, Maxwell - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 2, pp. 746-757
The importance of marketing capabilities continues to grow yet research remains concentrated in developed markets. Although several researchers provide evidence of the influence of marketing capabilities on market performance, very little of similar evidence exists in the digital marketing...
Persistent link: https://www.econbiz.de/10012502590
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Digitalization strategies for SMEs : a cost vs. skill approach for website development
Louw, Candice; Nieuwenhuizen, Cecile - In: African journal of science, technology, innovation and … 12 (2020) 2, pp. 195-202
Persistent link: https://www.econbiz.de/10012255775
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Are SMEs "cutting corners" on social media marketing? : an exploratory study in the Italian context
Bartoloni, Sara; Ancillai, Chiara; Pascucci, Federica; … - In: International journal of internet marketing and … 13 (2019) 4, pp. 302-320
Persistent link: https://www.econbiz.de/10012155301
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Digital marketing as an enabler of sustainable food system : the mediating role of relationship marketing
Kebede Gelgile, Hailemariam; Shukla, Amit - In: Journal of international food & agribusiness marketing 36 (2024) 1, pp. 93-102
Persistent link: https://www.econbiz.de/10014514537
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Digital marketing modelling : a sustainable competitive advantage for SMEs
Kishor, Jugal - In: World review of entrepreneurship, management and … 18 (2022) 4, pp. 404-428
Persistent link: https://www.econbiz.de/10013350784
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The innovative posture of SMEs depending on the usage of marketing tools
Ključnikov, Aleksandr; Civelek, Mehmet; Chovanová … - In: Serbian journal of management : an international … 17 (2022) 1, pp. 73-84
Persistent link: https://www.econbiz.de/10013484917
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Harnessing social media business affordances for internationalisation : multiple case study of small and medium-sized enterprises
Vanninen, Heini; Mero, Joel; Glavas, Charmaine - In: International journal of export marketing : IJExportM 5 (2022) 2, pp. 141-162
Persistent link: https://www.econbiz.de/10014310075
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Short-selling and financial performance of SMEs in China: The mediating role of CSR performance
In: International Journal of Financial Studies 9 (2021) 2, pp. 1-16
The aim of this study is to examine the effect of short-selling deregulation on the financial performance of SMEs in …) performance as the mediating effect. This study investigates a panel data analysis with a sample of 5038 firm-years of SMEs listed …
Persistent link: https://www.econbiz.de/10013200347