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Search engine
Online-Marketing
13,232
Internet marketing
12,812
Social Web
5,917
Social web
5,910
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4,552
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4,547
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2,225
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2,211
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2,102
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2,041
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1,982
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1,899
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1,639
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1,595
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938
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928
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Jerath, Kinshuk
13
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12
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11
Decarolis, Francesco
10
Ghose, Anindya
9
Jansen, Bernard J.
9
Goldmanis, Maris
8
Sayedi, Amin
8
Yang, Sha
8
Chen, Jianqing
7
Pal, Pallavi
7
Whinston, Andrew B.
7
Yang, Yanwu
7
Shakhgildyan, Ksenia
6
Simonov, Andrey
6
Wilbur, Kenneth C.
6
Zhu, Yi
6
Abou Nabout, Nadia
5
Edelman, Benjamin
5
Hosanagar, Kartik
5
Lammenett, Erwin
5
Long, Fei
5
Sapi, Geza
5
Stepanchuk, Tanja
5
Viswanathan, Siva
5
Yao, Song
5
Abhishek, Vibhanshu
4
Abrams, Zoë
4
Agarwal, Ashish
4
Ceyp, Michael
4
Cornière, Alexandre de
4
Gerstmeier, Eva
4
Ghosh, Arpita
4
Gong, Jing
4
Grewenig, Elisabeth
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Katona, Zsolt
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Kim, Dongwoo
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
30
Information systems research : ISR
15
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
15
Management science : journal of the Institute for Operations Research and the Management Sciences
15
International journal of electronic commerce : IJEC
10
CESifo working papers
9
Electronic commerce research and applications
9
Journal of marketing research : JMR
8
International journal of electronic business
7
International journal of internet marketing and advertising : IJIMA
7
Internet and network economics : 4th international workshop, WINE 2008, Shanghai, China, December 17-20, 2008 ; proceedings
7
Internet and network economics : 5th international workshop, WINE 2009, Rome, Italy, December 14-18, 2009 ; proceedings
7
Journal of business research : JBR
7
Discussion papers / CEPR
6
SpringerLink / Bücher
6
Electronic commerce research
5
European journal of operational research : EJOR
5
International journal of industrial organization
5
Journal of electronic commerce research : JECR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Journal of retailing
5
Leitfaden Online-Marketing ; [Bd. 1]
5
Marketing science
5
essentials
5
International journal of business information systems : IJBIS
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of management information systems : JMIS
4
Journal of marketing research
4
Management information systems : mis quarterly
4
NET Institute Working Paper
4
Quantitative marketing and economics : QME
4
Working papers / Harvard Business School, Division of Research
4
Working papers / TSE : WP
4
Business horizons
3
CESifo Working Paper
3
Games and economic behavior
3
Johnson School Research Paper Series
3
Journal of marketing analytics : JMA
3
Journal of retailing and consumer services
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
698
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698
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1
Search engine advertising : channel substitution when pricing ads to context
Goldfarb, Avi
;
Tucker, Catherine
- In:
Management science : journal of the Institute for …
57
(
2011
)
3
,
pp. 458-470
Persistent link: https://www.econbiz.de/10008988421
Saved in:
2
Sponsored search: an overview of the concept, history, and technology
Jansen, Bernard J.
;
Mullen, Tracy
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 114-131
Persistent link: https://www.econbiz.de/10003717227
Saved in:
3
Navigational behaviour and sponsored search advertising
Brooks, Nico
;
Magun, Harrison
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 132-148
Persistent link: https://www.econbiz.de/10003717239
Saved in:
4
Advertising academia with sponsored search: an exploratory study examining the effectiveness of Google AdWords at the local and global level
Turnbull, Don
;
Bright, Laura F.
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 149-171
Persistent link: https://www.econbiz.de/10003717313
Saved in:
5
Equilibrium analysis of dynamic bidding in sponsored search auctions
Vorobeychik, Yevgeniy
;
Reeves, Daniel M.
- In:
International journal of electronic business
6
(
2008
)
2
,
pp. 172-193
Persistent link: https://www.econbiz.de/10003717316
Saved in:
6
Search Engine Marketing, Inc. : driving search traffic to your company's web site
Moran, Mike
;
Hunt, Bill
-
2008
-
2. ed., 1. print.
Persistent link: https://www.econbiz.de/10003718879
Saved in:
7
Search engine marketing
Ramos, Andreas
;
Cota, Stephanie
-
2009
Persistent link: https://www.econbiz.de/10003754082
Saved in:
8
Maintaining equilibria during exploration in sponsored search auctions
Wortmann, Jennifer
;
Vorobeychik, Yevgeniy
;
Li, Lihong
; …
- In:
Internet and network economics : third international …
,
(pp. 119-130)
.
2007
Persistent link: https://www.econbiz.de/10003648640
Saved in:
9
Stochastic models for budget optimization in search-based advertising
Muthukrishnan, S.
;
Pál, Martin
;
Svitkina, Zoya
- In:
Internet and network economics : third international …
,
(pp. 131-142)
.
2007
Persistent link: https://www.econbiz.de/10003648646
Saved in:
10
Auctions with revenue guarantees for sponsored search
Abrams, Zoë
;
Ghosh, Arpita
- In:
Internet and network economics : third international …
,
(pp. 143-154)
.
2007
Persistent link: https://www.econbiz.de/10003648662
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