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Barossa be consumed : a semiotic smorgasbord for Southeast Asians
Shaw, Michael; Bandara, Priyantha; Khan, Sardana Islam - In: South Asian journal of marketing 4 (2023) 2, pp. 142-158
Purpose - This study is an attempt to apply the techniques of semiotics in conjunction with quantitative analysis to … level of unconditioned response. Practical implications - A better understanding of semiotics may reinforce other areas of … example of how marketing could use semiotics in conjunction with quantitative methods to determine an audience's response and …
Persistent link: https://www.econbiz.de/10014424540
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Towards brand ecology : an analytical semiotic framework for interpreting the emergence of place brands
Giovanardi, Massimo; Lucarelli, Andrea; Pasquinelli, Cecilia - In: Marketing theory 13 (2013) 3, pp. 365-383
Persistent link: https://www.econbiz.de/10009790638
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A semiotic and critical apporach to teaching inter-cultural management
Bell, Roger - In: European journal of cross-cultural competence and management 3 (2014) 1, pp. 18-39
Persistent link: https://www.econbiz.de/10010490527
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Symbolic action research in information systems : introduction to the special issue
Aakhus, Mark; Ågerfalk, Pär J.; Lyytinen, Kalle; … - In: Management information systems : mis quarterly 38 (2014) 4, pp. 1187-1200
Persistent link: https://www.econbiz.de/10010433222
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A semiotic analysis of consumer-generated antibranding
Kucuk, S. Umit - In: Marketing theory 15 (2015) 2, pp. 243-264
Persistent link: https://www.econbiz.de/10011494620
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Premises and potential for the application of semotics in marketing research
Sobocińska, Magdalena - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 1, pp. 123-132
Persistent link: https://www.econbiz.de/10011477160
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Investigating the relationship of semiotics associated with colour and font of Google logo with brand perception
Singla, Vikas; Viput Ongsakul; Sahil Raj; Khoa T. Tran - In: Journal for global business advancement : JGBA 14 (2021) 3, pp. 312-334
Persistent link: https://www.econbiz.de/10012613988
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The "esperanto" of business... or how to be successful in life : a decolonial reading, using semiotics, of English language courses' advertisements in Brazil
Hemais, Marcus Wilcox; Pessôa, Luís Alexandre Grubits … - In: Marketing theory 22 (2022) 2, pp. 251-274
Persistent link: https://www.econbiz.de/10013257608
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CSR communication research : a theoretical-cum-methodological perspective from semiotics
Yekini, Kemi C.; Omoteso, Kamil; Adegbite, Emmanuel - In: Business & society 60 (2021) 4, pp. 876-908
Persistent link: https://www.econbiz.de/10012485848
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Nostalgia in Brazilian mass media advertising : a semiotic perspective
Pessôa, Luís Alexandre Grubits de Paula; Costa, … - In: Latin American business review 21 (2020) 3, pp. 279-306
Persistent link: https://www.econbiz.de/10012258482