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A service perspective on IBM's...
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Service quality
Brand management
17,508
Markenführung
17,094
Dienstleistungssektor
12,340
Service industry
11,338
Markenartikel
9,151
Consumer behaviour
8,768
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1,599
United States
1,562
Industrie
1,385
Dienstleistungsqualität
1,331
Manufacturing industries
1,283
Werbewirkung
1,250
Advertising effects
1,230
Dienstleistung
1,209
Marketing
1,199
Customer satisfaction
1,152
Kundenzufriedenheit
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Indien
1,097
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1,083
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Rahman, Zillur
9
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7
Dahlgaard-Park, Su Mi
6
Gustafsson, Anders
6
Qureshi, M. N.
6
Rust, Roland T.
6
Wirtz, Jochen
6
Huang, Ming-Hui
5
McColl-Kennedy, Janet R.
5
Park, Jungkun
5
Sharma, Piyush
5
Witell, Lars
5
Brady, Michael K.
4
Calabrese, Armando
4
Cheng, T. C. E.
4
Edvardsson, Bo
4
Gong, Taeshik
4
Han, Heesup
4
Izogo, Ernest Emeka
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Jaakkola, Elina
4
King, Ceridwyn
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Kowalkowski, Christian
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O'Cass, Aron
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Paul, Justin
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Prentice, Catherine
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Rayburn, Steven W.
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Sousa, Rui
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Tai, Yang-Fei
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Ukko, Juhani
4
Voorhees, Clay M.
4
Wünderlich, Nancy V.
4
Al-Hawary, Sulieman Ibraheem Shelash
3
Ali, Faizan
3
Anderson, Sidney
3
Balaji, M. S.
3
Barnes, Donald C.
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Basu, Rana
3
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Bitner, Mary Jo
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Bolton, Ruth N.
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Springer Fachmedien Wiesbaden
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Vytautas Magnus University
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The journal of services marketing
46
Journal of business research : JBR
43
Journal of retailing and consumer services
41
The service industries journal
38
International journal of hospitality management
36
Services marketing quarterly
29
Journal of service management
23
Journal of service research
21
Journal of service research : JSR
20
International journal of contemporary hospitality management
18
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
18
Service business
17
Industrial marketing management : the international journal for industrial and high-tech firms
14
International journal of production economics
14
Journal of hospitality marketing & management
14
International journal of services and operations management
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
International journal of quality & reliability management
11
European journal of operational research : EJOR
10
Journal of service theory and practice : JSTP
10
Journal of the Academy of Marketing Science
10
International journal of quality and service sciences
9
International journal of services and operations management : IJSOM
8
Journal of air transport management
8
Journal of travel and tourism marketing
8
Benchmarking : an international journal ; BIJ
7
International journal of business excellence
7
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Psychology & marketing
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Managing service quality : MSQ ; an international journal
6
The journal of brand management : an international journal
6
Total quality management & business excellence
6
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
Internal Branding : wie Sie Ihre Mitarbeiter zu Markenbotschaftern machen
5
International journal of services technology and management
5
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
5
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ECONIS (ZBW)
1,329
BASE
1
RePEc
1
Other ZBW resources
1
Showing
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date (oldest first)
1
Service branding
Ostrom, Amy L.
;
Iacobucci, Dawn
;
Morgan, Felicia N.
- In:
Kellogg on branding : the marketing faculty of the …
,
(pp. 186-200)
.
2005
Persistent link: https://www.econbiz.de/10003285391
Saved in:
2
Service inside : the impact of ingredient service branding on quality perceptions and behavioral intentions
Helm, Sabrina V.
;
Özergin, Berrin
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 142-149
Persistent link: https://www.econbiz.de/10011411720
Saved in:
3
Effect of quality products, services and
brand
on customer satisfaction at McDonald's
Priyono, Priyono Iyon
- In:
Inventi impact: retailing & consumer services
(
2018
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012145738
Saved in:
4
The effects of
brand
relationships on justice perceptions in service recovery
Gonçalves Filho, Cid
;
Kiefer, Kip
;
Fetscherin, Marc
; …
- In:
Journal of consumer marketing
40
(
2023
)
3
,
pp. 315-327
Persistent link: https://www.econbiz.de/10014275988
Saved in:
5
Service
brand
avoidance in business-to-business relationships
Otoo, Dorothea Sekyiwa
;
Odoom, Raphael
;
Braimah, …
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 93-106
Persistent link: https://www.econbiz.de/10013552938
Saved in:
6
Factors affecting Jordanian consumer loyalty toward cellular phone
brand
Al-Hawary, Sulieman Ibraheem Shelash
;
Harahsheh, Sara …
- In:
International journal of economics and business research
7
(
2014
)
3
,
pp. 349-375
Persistent link: https://www.econbiz.de/10010409321
Saved in:
7
The roles of perceived quality, trust, and satisfaction in predicting
brand
loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash
- In:
International journal of business excellence
6
(
2013
)
6
,
pp. 656-686
Persistent link: https://www.econbiz.de/10010234738
Saved in:
8
The moderating role of technology anxiety on
brand
service quality,
brand
image and their relation to
brand
loyalty
Syahida Abd Aziz
;
Muhammad Shahar Jusoh
;
Amlus, …
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 270-289
Persistent link: https://www.econbiz.de/10011918364
Saved in:
9
Quality perceptions and asymmetric switching between brands
Allenby, Greg M.
;
Rossi, Peter E.
-
1990
Persistent link: https://www.econbiz.de/10000811127
Saved in:
10
Store
brand
proneness : effects of perceived risks, quality and familiarity
Yap, Sheau-fen
;
Leong, Sun-may
;
Wee, Yu-ghee
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 48-58
Persistent link: https://www.econbiz.de/10009507933
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