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Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities

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Parasocial relationship effects on customer equity in the social media context

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Customer participation in firm-initiated activities via social media : understanding the role of experiential value

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Developing a multi-dimensional measure of hotel brand customers' online engagement behaviors to capture non-transactional value

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Understanding electronic social customer relationship management : foundations and current major themes

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How can social networking sites help build customer loyalty? : an empirical investigation

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Characterizing ex situ value : a customer-dominant perspective on value

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High-tech entrepreneurial content marketing for business model innovation : a conceptual framework

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