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Social Web
Brand management
17,666
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17,252
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17,084
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16,495
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9,545
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9,493
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7,342
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7,249
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3,143
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2,987
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2,630
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2,566
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2,359
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2,203
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1,923
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1,528
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1,513
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1,463
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1,341
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1,325
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1,325
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1,264
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1,216
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1,196
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1,191
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1,127
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1,036
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Loureiro, Sandra Maria Correia
14
Gázquez-Abad, Juan Carlos
11
Martínez-López, Francisco J.
11
Cova, Bernard
10
Hajli, Nick
10
Hollebeek, Linda D.
10
Veloutsou, Cleopatra
10
Rita, Paulo
9
Kunkel, Thilo
8
Ozuem, Wilson
8
Bruhn, Manfred
7
Burmann, Christoph
7
Kucharska, Wioleta
7
McLaughlin, Caitlin
7
Bang, Nguyen
6
Dessart, Laurence
6
Filieri, Raffaele
6
Füller, Johann
6
Haenlein, Michael
6
Harrigan, Paul
6
Haverila, Kai
6
Karjaluoto, Heikki
6
Ko, Eunju
6
Ranfagni, Silvia
6
Swani, Kunal
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Theobald, Elke
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5
Bilro, Ricardo Godinho
5
Haverila, Matti
5
Hinson, Robert
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Mathur, Manisha
5
Melewar, T. C.
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Springer Fachmedien Wiesbaden
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Books on Demand GmbH <Norderstedt>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
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American Marketing Association
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Edward Elgar Publishing
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Fachhochschule Reutlingen / European School of Business
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
IGI Global
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Information Resources Management Association
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
International Conference on Strategic Innovative Marketing and Tourism <10., 2023, United States of the Ionian Islands>
1
Markendialog <13, 2009, Berlin>
1
Nomos Verlagsgesellschaft
1
Palgrave Macmillan <Firma>
1
Primary Research Group <New York, NY>
1
Projekt Verlag
1
Springer International Publishing
1
Verlag Dr. Kovač
1
Wiley-VCH
1
Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
epubli GmbH
1
ibidem-Verlag
1
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Journal of business research : JBR
119
International journal of internet marketing and advertising : IJIMA
63
The journal of product & brand management
57
The journal of brand management : an international journal
56
Journal of retailing and consumer services
53
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of promotion management : innovations in planning and applied research
31
Business horizons
26
Journal of marketing communications
26
Journal of marketing management : MM
24
Marketing intelligence & planning
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
International journal of advertising : the review of marketing communications
22
Journal of internet commerce
20
Journal of marketing
19
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
SpringerLink / Bücher
19
Journal of strategic marketing
17
Springer eBook Collection
17
Tourism management : research, policies, practice
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Cogent business & management
14
Journal of fashion marketing and management
14
Journal of the Academy of Marketing Science
14
Psychology & marketing
14
Asia Pacific journal of marketing and logistics
13
International journal of electronic marketing and retailing : IJEMR
13
Springer Proceedings in Business and Economics
12
Technological forecasting & social change : an international journal
12
The journal of business & industrial marketing
12
European journal of marketing : EJM
11
Journal of advertising research
11
European Sport management quarterly : ESMQ
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of technology marketing : IJTMkt
10
Journal of global marketing
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of promotion management : JPM
10
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ECONIS (ZBW)
2,359
EconStor
3
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1
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10
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2,362
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1
Tourism co-creation in place branding : the role of local community
Leal, Miguel Martim
;
Casais, Beatriz
;
Proença, João F.
- In:
Tourism review
77
(
2022
)
5
,
pp. 1322-1332
Persistent link: https://www.econbiz.de/10013369027
Saved in:
2
Towards a model of the pace brand web
Hanna, Sonya
;
Rowley, Jennifer
- In:
Tourism management : research, policies, practice
48
(
2015
),
pp. 100-112
Persistent link: https://www.econbiz.de/10010508433
Saved in:
3
Classifying residents' roles as online place-ambassadors
Uchinaka, Sanae
;
Yoganathan, Vignesh
;
Osburg, …
- In:
Tourism management : research, policies, practice
71
(
2019
),
pp. 137-150
Persistent link: https://www.econbiz.de/10011987793
Saved in:
4
Place marketing, place branding, and social media : perspectives of municipal practitioners
Cleave, Evan
;
Arku, Godwin
;
Sadler, Richard
;
Kyeremeh, …
- In:
Growth and change : a journal of urban and regional policy
48
(
2017
)
4
,
pp. 1012-1033
Persistent link: https://www.econbiz.de/10011806317
Saved in:
5
Dwelling dynamics in consumption encampments : tailgating as emplaced brand community
Bradford, Tonya Williams
;
Sherry, John F.
- In:
Marketing theory
18
(
2018
)
2
,
pp. 203-217
Persistent link: https://www.econbiz.de/10011894351
Saved in:
6
#Visitspain : breaking down affective and cognitive attributes in the social media construction of the tourist destination image
Garay Tamajón, Luis Alfonso
- In:
Tourism management perspectives : TMP
32
(
2019
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012128963
Saved in:
7
User-generated content in Web 2.0 and Desti-"Nation" brand perceptions : an empirical analysis of Incredible India branding
Jojomon, N. A.
;
Manu, C.
- In:
International journal of Indian culture and business …
29
(
2023
)
4
,
pp. 476-489
Persistent link: https://www.econbiz.de/10014331604
Saved in:
8
Does successful social media marketing affect brand value? : an empirical investigation
Koch, Stefan
;
Dikmen, Asli
- In:
Journal of electronic commerce in organizations : the …
13
(
2015
)
1
,
pp. 15-26
Persistent link: https://www.econbiz.de/10011312103
Saved in:
9
The community brand paradigm : a response to brand management's dilemma in the digital era
Quinton, Sarah
- In:
Journal of marketing management : MM
29
(
2013
)
7/8
,
pp. 912-932
Persistent link: https://www.econbiz.de/10009790967
Saved in:
10
EnergizeGrowth NOW : the marketing guide to a wealthy company
Nirell, Lisa
-
2009
Persistent link: https://www.econbiz.de/10003795654
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