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E-Commerce, Web 2.0 and entrepreneurship : opportunities in the u-space

Pitt, Leyland F.; Watson, Richard T.; Berthon, Pierre R.; … - In: International review of entrepreneurship : IRE 7 (2009) 1/4, pp. 7-22

Persistent link: https://www.econbiz.de/10003983334

Unveiling user-generated content : designing websites to best present customer reviews

Liu, Qianqian; Karahanna, Elena; Watson, Richard T. - In: Business horizons 54 (2011) 3, pp. 231-240

Persistent link: https://www.econbiz.de/10009126407

The Web as a Digital Reflection of Reality

Bray, David A. - 2007

The web is increasingly relied upon as a reflection of reality, which raises a number of key issues not yet fully recognized or articulated, warranting further study. This new digital reality and the unprecedented capabilities it embodies in terms of searchability, aggregatability, temporal...

Persistent link: https://www.econbiz.de/10012777768

Web 2.0 and the open source movement : liberating text books

Pitt, Leyland F.; Nel, Deon; Heerden, Gené van - In: International review of entrepreneurship : IRE 7 (2009) 1/4, pp. 35-57

Persistent link: https://www.econbiz.de/10003983439

Luxury wine brand visibility in social media : an exploratory study

Reyneke, Mignon; Pitt, Leyland F.; Berthon, Pierre R. - In: International journal of wine business research : IJWBR 23 (2011) 1, pp. 21-35

Persistent link: https://www.econbiz.de/10009008218

Understanding consumer conversations around ads in a Web 2.0 world

Campbell, Colin; Pitt, Leyland F.; Parent, Michael; … - In: Journal of advertising : official publication of the … 40 (2011) 1, pp. 87-102

Persistent link: https://www.econbiz.de/10009009158

Marketing meets Web 2.0, social media, and creative consumers : implications for international marketing strategy

Berthon, Pierre R.; Pitt, Leyland F.; Plangger, Kirk; … - In: Business horizons 55 (2012) 3, pp. 261-271

Persistent link: https://www.econbiz.de/10009548142

Special issue : Untangling the web : exploring the boundaries of social media and consumer generated content

Pitt, Leyland F. (contributor) - 2011

Persistent link: https://www.econbiz.de/10009424870

Managing information sharing in online communities and marketplaces

Boon, Edward; Pitt, Leyland F.; Salehi-Sangari, Esmail - In: Business horizons 58 (2015) 3, pp. 347-353

Persistent link: https://www.econbiz.de/10011286497

Brands and burlesque : toward a theory of spoof advertising

Berthon, Pierre R.; Pitt, Leyland F. - In: AMS review : official publication of the Academy of … 2 (2012) 2/4, pp. 88-98

Persistent link: https://www.econbiz.de/10009717337