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Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth
Aleti, Torgeir; Pallant, Jason I.; Tuan, Annamaria; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 17-32
Persistent link: https://www.econbiz.de/10012129482
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Facebook users' intentions in risk communication and food-safety issues
Wu, Chih-Wen - In: Journal of business research : JBR 68 (2015) 11, pp. 2242-2247
Persistent link: https://www.econbiz.de/10011389309
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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651
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Emotions under Discussion : Gender, Status and Communication in Online Collaboration
Iosub, Daniela; Laniado, David; Castillo, Carlos; … - 2016
community and focus on how emotion and dialogue differ depending on the status, gender, and the communication network of the … substantially depending on the contributors' gender and status, and on the communication network. This should be taken into account …
Persistent link: https://www.econbiz.de/10014125240
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Pride or empathy? : exploring effective CSR communication strategies on social media
He, Zeya; Liu, Qing; Ferns, Bo H.; Countryman, Cary C. - In: International journal of contemporary hospitality management 34 (2022) 8, pp. 2989-3007
Persistent link: https://www.econbiz.de/10013412841
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Do strategy and content matter? : restaurant firms' corporate social responsibility communication on Twitter : a social network theory perspective
Sung, Kyong Sik; Tao, Chen-Wei (Willie); Slevitch, Lisa - In: Tourism and hospitality research : THR 23 (2023) 2, pp. 200-212
Persistent link: https://www.econbiz.de/10014293831
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Listening to the Buzz : Social Media Sentiment and Retail Depositors' Trust
Accornero, Matteo - 2018
We investigate the relationship between the rumours on Twitter regarding banks and deposits growth. The sentiment expressed in tweets is analysed and employed for the nowcasting of retail deposits. We show that a Twitter-based indicator of sentiment improves the predictions of a standard...
Persistent link: https://www.econbiz.de/10012921993
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How augmented reality media richness influences consumer behaviour
Amorim, Inês Pessoa de; Guerreiro, João Pedro Silva … - In: International journal of consumer studies 46 (2022) 6, pp. 2351-2366
Persistent link: https://www.econbiz.de/10013412497
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Consumer perceptions of real-time marketing used in campaigns for retail businesses
Kallier-Tar, Safura M.; Wiid, Johannes A. - 2021
Persistent link: https://www.econbiz.de/10012594025
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Communication and consumer activities of social networking Sites users : cases from Germany, Poland and Russia
Bartosik-Purgat, Małgorzata; Filipchuk, Oxana; Hinner, … - In: Managing global transitions : international research journal 15 (2017) 4, pp. 341-363
Persistent link: https://www.econbiz.de/10012135702