Narrow search
Showing 1 - 10 of 2,143
Cover Image
How do alternative strategic orientations influence social media performance?
Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Cover Image
How can social networking sites help build customer loyalty? : an empirical investigation
Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123
Persistent link: https://www.econbiz.de/10011555102
Cover Image
How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand
Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141
Persistent link: https://www.econbiz.de/10011302923
Cover Image
Digital Marketing Strategies for Value Co-creation : Models and Approaches for Online Brand Communities
Ozuem, Wilson; Willis, Michelle - 2022
Chapter 1: Introducing Online Brand Communities -- Chapter 2: Participation and customer involvement -- Chapter 3: Online brand communities and loyalty intentions -- Chapter 4: Consumer engagement -- Chapter 5: Social identity and online brand communities -- Chapter 6: Brand and customer loyalty...
Persistent link: https://www.econbiz.de/10013167257
Cover Image
Effects of traditional advertising and social messages on brand-building metrics and customer acquisition
Vries, Lisette de; Gensler, Sonja; Leeflang, Peter - In: Journal of marketing 81 (2017) 5, pp. 1-15
Persistent link: https://www.econbiz.de/10011749812
Cover Image
The impact of salespeople's social media adoption on customer acquisition performance : a contextual perspective
Schendzielarz, Dennis; Alavi, Sascha; Guba, Jan Helge - In: Journal of personal selling & sales management : JPSSM 42 (2022) 2, pp. 139-157
Persistent link: https://www.econbiz.de/10013361675
Cover Image
Understanding electronic social customer relationship management : foundations and current major themes
Constantinides, Efthymios; Yousif, Arsham; Vries, Sjoerd de - In: International journal of electronic customer … 8 (2014) 4, pp. 180-199
Persistent link: https://www.econbiz.de/10011471313
Cover Image
Der Igel-Faktor : erfolgreiche Neukunden-Gewinnung im Internet
Kilian, Thomas - 2009 - 1. Aufl.
Verl.Beschr.: Erfolgreiche Neukunden-Gewinnung im Internet ist kein Märchen. Denn wie bei der Geschichte vom Hasen und vom Igel gelingt es manchen Unternehmen, sich auch mit geringem Budget professionell online zu positionieren. Thomas Kilian zeigt Ihnen in diesem Buch, wie Sie im ?virtuellen...
Persistent link: https://www.econbiz.de/10003819362
Cover Image
Die Marketingrevolution in Zeiten von Web 2.0 : Herausforderungen und Chancen für ein neues beziehungsaktives Kundenmanagement
Bender, Gunnar - In: Web 2.0 : neue Perspektiven für Marketing und Medien, (pp. 143-157). 2011
Persistent link: https://www.econbiz.de/10008666778
Cover Image
The impact of user-generated content and traditional media on customer acquisition and retention
You, Ya; Joshi, Amit M. - In: Journal of advertising 49 (2020) 3, pp. 213-233
Persistent link: https://www.econbiz.de/10012260459