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Social Web
Konsumentenverhalten
79,179
Consumer behaviour
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Russland
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10,565
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6,579
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6,555
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6,039
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5,736
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5,718
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5,462
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5,449
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5,401
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5,399
Germany
5,030
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4,774
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4,684
China
4,639
Social web
4,639
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4,386
Internet marketing
4,363
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4,348
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4,314
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4,257
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Filieri, Raffaele
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13
Flavián Blanco, Carlos
13
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13
Petrova, Maria
13
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11
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10
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10
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9
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Veloutsou, Cleopatra
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7
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Centre for the Study of Democracy <Sofia>
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1
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1
Edward Elgar Publishing
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Fritz Knapp Verlag
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Springer International Publishing
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
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Journal of business research : JBR
217
Journal of retailing and consumer services
171
International journal of internet marketing and advertising : IJIMA
94
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
76
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
63
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
61
Technological forecasting & social change : an international journal
61
The journal of product & brand management
56
Journal of marketing communications
47
Journal of promotion management : innovations in planning and applied research
47
International journal of advertising : the review of marketing communications
46
Journal of internet commerce
45
Psychology & marketing
41
International journal of electronic marketing and retailing : IJEMR
40
International journal of consumer studies
39
The journal of brand management : an international journal
39
Journal of electronic commerce research : JECR
37
Journal of management information systems : JMIS
36
Journal of marketing management : JMM ; journal of the Academy of Marketing
34
Cogent business & management
33
Journal of marketing management : MM
31
Electronic commerce research
30
Information systems research : ISR
30
International journal of hospitality management
30
Journal of marketing
30
International journal of technology marketing : IJTMkt
29
Tourism management : research, policies, practice
29
International journal of electronic commerce : IJEC
28
Journal of fashion marketing and management
27
Journal of travel and tourism marketing
27
Asia Pacific journal of marketing and logistics
26
International journal of business information systems : IJBIS
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of the Academy of Marketing Science
25
Marketing intelligence & planning
25
Young consumers : insight and ideas for responsible marketers
25
Journal of strategic marketing
24
Journal of hospitality marketing & management
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
International journal of contemporary hospitality management
21
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ECONIS (ZBW)
4,639
EconStor
1
OLC EcoSci
1
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1
Exploring the impact of social media marketing features on purchase intention in the fast-food industry
Hanaysha, Jalal Rajeh
- In:
Metamorphosis : a journal of management research
21
(
2022
)
2
,
pp. 75-85
Persistent link: https://www.econbiz.de/10013435211
Saved in:
2
Engaging business customers through online experiences in different cultures
Weiger, Welf Hermann
- In:
Journal of international marketing
31
(
2023
)
3
,
pp. 59-79
Persistent link: https://www.econbiz.de/10014368373
Saved in:
3
The role of national culture values and trust in online sharing hospitality platform acceptance
Zhang, Cong
;
Srite, Mark
- In:
Journal of global information management
29
(
2021
)
3
,
pp. 103-130
Persistent link: https://www.econbiz.de/10012508171
Saved in:
4
Cultural and individual differences in online reviews
Messner, Wolfgang
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 356-382
Persistent link: https://www.econbiz.de/10012312900
Saved in:
5
The effects of cultural differences on social media behaviour
Guftométros, Myron
;
Guerreiro, João Pedro Silva Martins
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012670676
Saved in:
6
The influence of culture in website design and users' perceptions : three systematic reviews
Moura, Francisco Tigre
;
Singh, Nitish
;
Chun, Wootae
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 312-339
Persistent link: https://www.econbiz.de/10011626496
Saved in:
7
A multinational study of espoused national cultural and review characteristics in the formation of trust in online product reviews
Furner, Christopher P.
- In:
International journal of services technology and management
20
(
2014
)
1/2/3
,
pp. 14-30
Persistent link: https://www.econbiz.de/10010505409
Saved in:
8
Does culture affect sentiments expressed in cruise tours' eWOM?
Buzova, Daniela
;
Sanz Blas, Silvia
;
Cervera-Taulet, Amparo
- In:
The service industries journal
39
(
2019
)
2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10012203259
Saved in:
9
Social networking sites : an exploration of the effect of national cultural dimensions on country adoption rates and usage patterns
Stump, Rodney L.
;
Gong, Wen
- In:
International journal of electronic business
13
(
2016/2017
)
2/3
,
pp. 117-142
Persistent link: https://www.econbiz.de/10011776980
Saved in:
10
Antecedents and consequence of the social network service-based word-of-mouth : with focus on Chinese consumers' experiences of the Korea wave
Yoon, Sungjoon
;
Park, Yoon-Joo
- In:
Journal of international trade & commerce
12
(
2016
)
6
,
pp. 115-137
Persistent link: https://www.econbiz.de/10011796888
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