//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Lessons learned for teaching m...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Werbung
13,781
Advertising
11,250
Mobilkommunikation
6,907
Mobile communications
6,867
Consumer behaviour
4,084
Konsumentenverhalten
3,974
Werbewirkung
3,846
Advertising effects
3,785
Online-Marketing
2,030
Internet marketing
2,024
Theorie
1,963
Theory
1,918
Deutschland
1,454
advertising
1,398
USA
1,390
United States
1,225
Mobiltelefon
1,198
Mobile phone
1,197
Marketing
1,060
Germany
967
Brand management
849
Markenführung
828
Mobile Business
761
Mobile business
761
Wettbewerb
756
Internet
742
Marketingmanagement
740
Marketing management
724
Social web
720
Mobile application
670
Mobile Anwendung
667
Competition
652
Pricing strategy
570
Preismanagement
568
Relationship marketing
553
Beziehungsmarketing
543
Electronic Commerce
541
Brand image
532
Markenimage
530
more ...
less ...
Online availability
All
Undetermined
403
Free
146
Type of publication
All
Article
561
Book / Working Paper
160
Type of publication (narrower categories)
All
Article in journal
519
Aufsatz in Zeitschrift
519
Aufsatz im Buch
47
Book section
47
Graue Literatur
26
Non-commercial literature
26
Collection of articles of several authors
21
Sammelwerk
21
Arbeitspapier
20
Working Paper
20
Aufsatzsammlung
13
Hochschulschrift
10
Conference paper
7
Konferenzbeitrag
7
Case study
6
Fallstudie
6
Konferenzschrift
6
Thesis
3
Collection of articles written by one author
2
Sammlung
2
Article
1
Conference proceedings
1
Festschrift
1
Guidebook
1
Nachschlagewerk
1
Ratgeber
1
Reference book
1
more ...
less ...
Language
All
English
688
German
33
Polish
1
Author
All
Fogel, Joshua
7
Arora, Taanika
5
Choi, Yung Kyun
5
Pitt, Leyland F.
5
Pittman, Matthew
5
Berthon, Pierre R.
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Hudders, Liselot
4
Poels, Karolien
4
Quinn, Martin
4
Ratten, Vanessa
4
Schweidel, David A.
4
Seiler, Stephan
4
Tucker, Catherine E.
4
Yang, Yanwu
4
Yoon, Sukki
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Arora, Nilesh
3
Bang Nguyen Viet
3
Braun, Michael
3
Buzeta, Cristian
3
Chen, Huan
3
Dodoo, Naa Amponsah
3
Dwivedi, Yogesh Kumar
3
Fossen, Beth L.
3
Gordon, Brett R.
3
Hayes, Jameson L.
3
Heinemann, Gerrit
3
Huang, Yan
3
Jiménez-Martínez, Antonio
3
Kerr, Gayle
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Lou, Chen
3
Madio, Leonardo
3
Milne, George R.
3
Nguyen Yen Thi Hoang
3
more ...
less ...
Institution
All
IGI Global
6
Springer Fachmedien Wiesbaden
5
Technische Universität Braunschweig
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
American Marketing Association
1
Edward Elgar Publishing
1
ICEC <15, 2013, Turku>
1
ICORIA <16., 2017, Gent>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
JSICR Kansai Meeting <2017>
1
JSICR Kansai Meeting <2020>
1
National Bureau of Economic Research
1
Peter Lang GmbH
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
42
International journal of internet marketing and advertising : IJIMA
24
Journal of promotion management : innovations in planning and applied research
19
Journal of retailing and consumer services
17
Journal of business research : JBR
16
Journal of advertising research
13
Journal of marketing communications
12
International journal of advertising : the quarterly review of marketing communications
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Psychology & marketing
9
Journal of current issues and research in advertising
8
Cogent business & management
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of advertising
6
Springer eBook Collection
6
CESifo working papers
5
Technological forecasting & social change : an international journal
5
European journal of marketing : EJM
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
International journal of electronic commerce : IJEC
4
International journal of technology marketing : IJTMkt
4
Journal of electronic commerce research : JECR
4
Journal of global marketing
4
Journal of internet commerce
4
Journal of marketing
4
Research
4
The service industries journal
4
Young consumers : insight and ideas for responsible marketers
4
Business and Economic Research : BER
3
Business horizons
3
Corporate communications : an international journal
3
Discussion papers / CEPR
3
Electronic commerce research
3
International journal of e-business research : an official publication of the Information Resources Management Association
3
International journal of networking and virtual organisations : IJNVO
3
Internet policy review : journal on internet regulation
3
Journal of consumer behaviour
3
more ...
less ...
Source
All
ECONIS (ZBW)
720
EconStor
1
Showing
1
-
10
of
721
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
Saved in:
2
The acceptance of mobile
advertising
: a social or personal matter?
Nasution, Reza Ashari
;
Arnita, Devi
;
Aghniadi
- In:
International journal of internet marketing and …
15
(
2021
)
1
,
pp. 84-103
Persistent link: https://www.econbiz.de/10012512694
Saved in:
3
Motivations to use social media : effects on the perceived informativeness, entertainment, and intrusiveness of paid mobile
advertising
Noguti, Valeria
;
Waller, David
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
15/16
,
pp. 1527-1555
Persistent link: https://www.econbiz.de/10012395566
Saved in:
4
Mobile
advertising
to Digital Natives : preferences on content, style, personalization, and functionality
Smith, Katherine Taken
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 67-80
Persistent link: https://www.econbiz.de/10012202444
Saved in:
5
Exploring readers' evaluations of native advertisements in a mobile news app
Krouwer, Simone
;
Poels, Karolien
;
Paulussen, Steve
- In:
Journal of media business studies
16
(
2019
)
2
,
pp. 77-94
Persistent link: https://www.econbiz.de/10012176968
Saved in:
6
A simplified mobile
advertising
model to study
advertising
spreading through personal social networks and branded apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
Journal of promotion management : innovations in …
29
(
2023
)
8
,
pp. 1104-1137
Persistent link: https://www.econbiz.de/10014369753
Saved in:
7
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
8
Personality types and Facebook
advertising
: an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
9
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
10
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->