Narrow search
Showing 1 - 10 of 20,859
Cover Image
Creating brand equity when using travel-related online social network web sites
Barreda, Albert - In: Journal of vacation marketing : an international journal 20 (2014) 4, pp. 365-379
Persistent link: https://www.econbiz.de/10010421435
Cover Image
The influence of social media marketing activities on consumer engagement and brand knowledge in the culinary business in Indonesia
Ningrum, Khoirina Kencana; Roostika, Ratna - 2021
Persistent link: https://www.econbiz.de/10012621197
Cover Image
Reaching for customer centricity : wine brand positioning configurations
Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21
This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in branding. German winery brands were...
Persistent link: https://www.econbiz.de/10012601505
Cover Image
An integrated model of social media brand love : mediators of brand attitude and consumer satisfaction
Arghashi, Vahideh; Bozbay, Zehra; Karami, Azhdar - In: Journal of relationship marketing : innovations and … 20 (2021) 4, pp. 319-348
Persistent link: https://www.econbiz.de/10012695107
Cover Image
Online brand community within the integrated marketing communication system : when chocolate becomes seductive like a person
Gabrielli, Veronica; Baghi, Ilaria - In: Journal of marketing communications 22 (2016) 4, pp. 385-402
Persistent link: https://www.econbiz.de/10011612598
Cover Image
Luxury brands and social media : drivers and outcomes of consumer engagement on Instagram
Oliveira, Marta; Fernandes, Teresa - In: Journal of strategic marketing 30 (2022) 4, pp. 389-407
Persistent link: https://www.econbiz.de/10013370884
Cover Image
Brand followers : motivations and attitudes of consumers to follow brands in social media
Yılmaz, Hakan; Enginkaya, Ebru - In: International journal of internet marketing and … 9 (2015) 1, pp. 3-20
Persistent link: https://www.econbiz.de/10011387763
Cover Image
A conceptual analysis of brand intimacy on social media platforms
Almubarak, Alanoud F.; Pervan, Simon J.; Johnson, Lester W. - In: Journal of strategic marketing 26 (2018) 6, pp. 463-478
Persistent link: https://www.econbiz.de/10011976041
Cover Image
Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
Cover Image
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel; Carrete-Lucero, Lorena de la Paz; … - In: International journal of electronic marketing and … 13 (2022) 1, pp. 83-104
Persistent link: https://www.econbiz.de/10012695459