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Social Web
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Unternehmenserfolg
49,458
Firm performance
48,714
Relationship marketing
25,939
Beziehungsmarketing
25,264
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17,290
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16,944
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16,358
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10,161
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9,082
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9,030
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8,962
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8,923
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8,226
Kundenzufriedenheit
7,968
Brand image
7,240
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7,195
Innovation
7,155
KMU
6,656
SME
6,631
Strategisches Management
6,596
Service quality
6,550
Dienstleistungsqualität
6,463
Social web
6,231
Marketing
6,074
Benchmarking
6,010
Online-Marketing
5,984
Online-Handel
5,960
Online retailing
5,944
Internet marketing
5,919
Corporate governance
5,747
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5,723
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5,723
China
5,385
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Filieri, Raffaele
19
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17
Hollebeek, Linda D.
15
Ozuem, Wilson
15
Flavián Blanco, Carlos
14
Hajli, Nick
14
Harrigan, Paul
14
Martínez-López, Francisco J.
14
Agnihotri, Raj
13
Rita, Paulo
13
Casaló, Luis V.
11
Haenlein, Michael
11
Law, Chun Hung Roberts
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Stephen, Andrew T.
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Füller, Johann
10
Gázquez-Abad, Juan Carlos
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Hennig-Thurau, Thorsten
10
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10
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10
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9
Itani, Omar S.
9
Karjaluoto, Heikki
9
Ko, Eunju
9
Schivinski, Bruno
9
Usman, Osly
9
Veloutsou, Cleopatra
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Vrontis, Demetris
9
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8
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8
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8
Conduit, Jodie
8
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8
Dolan, Rebecca
8
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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BITKOM Servicegesellschaft
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Center of Market Oriented Product and Production Management
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
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Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
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Journal of business research : JBR
262
Journal of retailing and consumer services
180
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Technological forecasting & social change : an international journal
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
The journal of product & brand management
60
Journal of marketing communications
57
Journal of internet commerce
56
Journal of promotion management : innovations in planning and applied research
56
International journal of electronic marketing and retailing : IJEMR
48
Psychology & marketing
48
International journal of advertising : the review of marketing communications
47
Industrial marketing management : the international journal for industrial and high-tech firms
46
The journal of brand management : an international journal
44
Journal of strategic marketing
41
Cogent business & management
39
International journal of consumer studies
39
Journal of electronic commerce research : JECR
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
International journal of hospitality management
38
Journal of management information systems : JMIS
38
Journal of marketing
38
Journal of marketing management : MM
38
Information systems research : ISR
37
International journal of technology marketing : IJTMkt
37
Business horizons
36
Electronic commerce research
35
International journal of electronic commerce : IJEC
35
International journal of business information systems : IJBIS
34
Marketing intelligence & planning
33
Tourism management : research, policies, practice
33
Journal of travel and tourism marketing
32
Asia Pacific journal of marketing and logistics
31
Journal of the Academy of Marketing Science
30
SpringerLink / Bücher
29
Young consumers : insight and ideas for responsible marketers
29
International journal of contemporary hospitality management
28
Journal of fashion marketing and management
28
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ECONIS (ZBW)
6,231
EconStor
2
OLC EcoSci
1
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1
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1
Internet marketing : reaching
customers
anytime, anywhere, any platform
Duparcq, Patrick
;
Hanna, Richard
;
Berger, Paul D.
-
2010
Persistent link: https://www.econbiz.de/10003830828
Saved in:
2
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
3
Permission marketing strategy shaping consumer behaviour through online communication channels
Abašidze, Irakli
- In:
Baltic Journal of Economic Studies
9
(
2023
)
2
,
pp. 8-18
Persistent link: https://www.econbiz.de/10014287244
Saved in:
4
From strategic orientation to social media orientation : improving SMEs' performance on social media
Dutot, Vincent
;
Bergeron, François
- In:
Journal of small business and enterprise development
23
(
2016
)
4
,
pp. 1165-1190
Persistent link: https://www.econbiz.de/10011567156
Saved in:
5
Customer relationship management capabilities and social media technology use : consequences on firm performance
Foltean, Florin Sabin
;
Trif, Simona Mihaela
;
Tuleu, …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 563-575
Persistent link: https://www.econbiz.de/10012105195
Saved in:
6
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
7
Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Wang, Zhan
;
Kim, Hyun Gon
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 15-26
Persistent link: https://www.econbiz.de/10011743752
Saved in:
8
Filling the market orientation-business performance : the mediating effects of social media, business ties and political ties
Nguyen Thi Hong An
;
Nguyen Phuong
;
Phuong Uyen Dinh
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10013478473
Saved in:
9
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
10
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.
;
Aboalganam, Khalid M.
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
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