//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Customer-driven benchmarking :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social Web
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Unternehmenserfolg
49,458
Firm performance
48,714
Relationship marketing
25,939
Beziehungsmarketing
25,264
Theorie
17,538
Theory
17,290
Marketingmanagement
16,944
Marketing management
16,358
Deutschland
11,761
Germany
11,001
USA
10,613
United States
10,161
Wettbewerbsstrategie
9,082
Brand management
9,030
Markenführung
8,962
Competitive strategy
8,923
Customer satisfaction
8,226
Kundenzufriedenheit
7,968
Brand image
7,240
Markenimage
7,195
Innovation
7,155
KMU
6,656
SME
6,631
Strategisches Management
6,596
Service quality
6,550
Dienstleistungsqualität
6,463
Social web
6,231
Marketing
6,074
Benchmarking
6,010
Online-Marketing
5,984
Online-Handel
5,960
Online retailing
5,944
Internet marketing
5,919
Corporate governance
5,747
Corporate Governance
5,723
Strategic management
5,723
China
5,385
more ...
less ...
Online availability
All
Undetermined
3,370
Free
981
Type of publication
All
Article
5,156
Book / Working Paper
1,078
Type of publication (narrower categories)
All
Article in journal
4,600
Aufsatz in Zeitschrift
4,600
Aufsatz im Buch
555
Book section
555
Graue Literatur
126
Non-commercial literature
126
Hochschulschrift
115
Working Paper
87
Arbeitspapier
85
Collection of articles of several authors
85
Sammelwerk
85
Aufsatzsammlung
73
Case study
65
Fallstudie
65
Thesis
65
Conference paper
49
Konferenzbeitrag
49
Ratgeber
34
Guidebook
33
Konferenzschrift
25
Collection of articles written by one author
16
Sammlung
16
Lehrbuch
12
Textbook
8
Conference proceedings
5
Festschrift
3
Glossar enthalten
2
Glossary included
2
Interview
2
Reprint
2
Amtsdruckschrift
1
Catalog of products and producers
1
Einführung
1
Elektronischer Datenträger
1
Forschungsbericht
1
Government document
1
Mehrbändiges Werk
1
Mikroform
1
Multi-volume publication
1
Produkt- und Herstellerübersicht
1
more ...
less ...
Language
All
English
5,867
German
374
Polish
2
French
1
Author
All
Filieri, Raffaele
19
Loureiro, Sandra Maria Correia
19
Dwivedi, Yogesh Kumar
17
Hollebeek, Linda D.
15
Ozuem, Wilson
15
Flavián Blanco, Carlos
14
Hajli, Nick
14
Harrigan, Paul
14
Martínez-López, Francisco J.
14
Agnihotri, Raj
13
Rita, Paulo
13
Casaló, Luis V.
11
Haenlein, Michael
11
Law, Chun Hung Roberts
11
Stephen, Andrew T.
11
Füller, Johann
10
Gázquez-Abad, Juan Carlos
10
Hennig-Thurau, Thorsten
10
Milne, George R.
10
Ranfagni, Silvia
10
Seo, Yuri
10
Thaichon, Park
10
Constantinides, Efthymios
9
Itani, Omar S.
9
Karjaluoto, Heikki
9
Ko, Eunju
9
Schivinski, Bruno
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Vrontis, Demetris
9
Ahuja, Vandana
8
Akram, Umair
8
Bigné Alcañiz, J. Enrique
8
Conduit, Jodie
8
Dholakia, Utpal M.
8
Dolan, Rebecca
8
Grewal, Dhruv
8
Lorenzo-Romero, Carlota
8
Luo, Xueming
8
Pantano, Eleonora
8
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
16
IGI Global
10
American Marketing Association
3
Books on Demand GmbH <Norderstedt>
3
Edward Elgar Publishing
3
De Gruyter Oldenbourg
2
Technische Universität Braunschweig
2
Universität Mannheim
2
epubli GmbH
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
BITKOM Servicegesellschaft
1
Center of Market Oriented Product and Production Management
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
F.A.Z.-Institut für Management-, Markt- und Medieninformationen
1
Fachhochschule Reutlingen / European School of Business
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
1
Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Galileo Press
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association for the Study of Insurance Economics
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
262
Journal of retailing and consumer services
180
International journal of internet marketing and advertising : IJIMA
108
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
77
Technological forecasting & social change : an international journal
75
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
69
The journal of product & brand management
60
Journal of marketing communications
57
Journal of internet commerce
56
Journal of promotion management : innovations in planning and applied research
56
International journal of electronic marketing and retailing : IJEMR
48
Psychology & marketing
48
International journal of advertising : the review of marketing communications
47
Industrial marketing management : the international journal for industrial and high-tech firms
46
The journal of brand management : an international journal
44
Journal of strategic marketing
41
Cogent business & management
39
International journal of consumer studies
39
Journal of electronic commerce research : JECR
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
International journal of hospitality management
38
Journal of management information systems : JMIS
38
Journal of marketing
38
Journal of marketing management : MM
38
Information systems research : ISR
37
International journal of technology marketing : IJTMkt
37
Business horizons
36
Electronic commerce research
35
International journal of electronic commerce : IJEC
35
International journal of business information systems : IJBIS
34
Marketing intelligence & planning
33
Tourism management : research, policies, practice
33
Journal of travel and tourism marketing
32
Asia Pacific journal of marketing and logistics
31
Journal of the Academy of Marketing Science
30
SpringerLink / Bücher
29
Young consumers : insight and ideas for responsible marketers
29
International journal of contemporary hospitality management
28
Journal of fashion marketing and management
28
more ...
less ...
Source
All
ECONIS (ZBW)
6,231
EconStor
2
OLC EcoSci
1
Showing
1
-
10
of
6,234
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Internet marketing : reaching
customers
anytime, anywhere, any platform
Duparcq, Patrick
;
Hanna, Richard
;
Berger, Paul D.
-
2010
Persistent link: https://www.econbiz.de/10003830828
Saved in:
2
The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien
;
Karg, Adam
;
Turner, Paul
- In:
Journal of sport management : the official journal of …
34
(
2020
)
5
,
pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
Saved in:
3
Permission marketing strategy shaping consumer behaviour through online communication channels
Abašidze, Irakli
- In:
Baltic Journal of Economic Studies
9
(
2023
)
2
,
pp. 8-18
Persistent link: https://www.econbiz.de/10014287244
Saved in:
4
From strategic orientation to social media orientation : improving SMEs' performance on social media
Dutot, Vincent
;
Bergeron, François
- In:
Journal of small business and enterprise development
23
(
2016
)
4
,
pp. 1165-1190
Persistent link: https://www.econbiz.de/10011567156
Saved in:
5
Customer relationship management capabilities and social media technology use : consequences on firm performance
Foltean, Florin Sabin
;
Trif, Simona Mihaela
;
Tuleu, …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 563-575
Persistent link: https://www.econbiz.de/10012105195
Saved in:
6
How do alternative strategic orientations influence social media performance?
Valos, Michael J.
;
Mavondo, Felix T.
;
Nyadzayo, …
- In:
Journal of strategic marketing
27
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
Saved in:
7
Can social media marketing improve customer relationship capabilities and firm performance? : dynamic capability perspective
Wang, Zhan
;
Kim, Hyun Gon
- In:
Journal of interactive marketing : a quarterly …
39
(
2017
),
pp. 15-26
Persistent link: https://www.econbiz.de/10011743752
Saved in:
8
Filling the market orientation-business performance : the mediating effects of social media, business ties and political ties
Nguyen Thi Hong An
;
Nguyen Phuong
;
Phuong Uyen Dinh
- In:
Journal for international business and entrepreneurship …
14
(
2022
)
2
,
pp. 188-205
Persistent link: https://www.econbiz.de/10013478473
Saved in:
9
Strategic use of social media in marketing and financial performance : the B2B SME context
Cao, Guangming
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 41-54
Persistent link: https://www.econbiz.de/10014368295
Saved in:
10
The impact of e-marketing and marketing orientation on firm performance with moderating role of social media usage
Awad, Hussain A. H.
;
Aboalganam, Khalid M.
- In:
International journal of business information systems : …
42
(
2023
)
3/4
,
pp. 542-566
Persistent link: https://www.econbiz.de/10014287188
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->