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Missed eWOM opportunities : a...
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Social Web
Social web
20,765
Online-Marketing
13,238
Internet marketing
13,122
Consumer behaviour
8,454
Konsumentenverhalten
8,385
Krisenmanagement
5,762
Crisis management
5,268
Viral marketing
4,923
Virales Marketing
4,903
Electronic Commerce
3,406
E-commerce
3,203
Relationship marketing
3,115
Beziehungsmarketing
3,106
Online-Handel
2,955
Online retailing
2,951
Social media
2,640
Brand management
2,614
Soziales Netzwerk
2,604
Markenführung
2,591
Internet
2,433
Social network
2,422
Werbewirkung
2,341
Advertising effects
2,331
social media
2,190
Advertising
2,058
Werbung
1,992
Deutschland
1,953
Germany
1,850
Digitalisierung
1,829
Web 2.0 technologies
1,749
Web 2.0-Technologien
1,749
Digitization
1,743
Marketingmanagement
1,634
Marketing management
1,625
Markenimage
1,605
Brand image
1,603
USA
1,516
Öffentlichkeitsarbeit
1,507
United States
1,485
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Undetermined
8,963
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4,636
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15,019
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5,772
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5
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12,117
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2,907
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2,907
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1,135
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1,135
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880
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865
Hochschulschrift
424
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Sammelwerk
415
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340
Fallstudie
340
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305
Thesis
228
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183
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183
Ratgeber
119
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108
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100
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50
Sammlung
50
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48
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43
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30
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24
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24
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18
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12
Forschungsbericht
12
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10
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9
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English
18,837
German
1,947
French
23
Polish
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8
Italian
3
Portuguese
3
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2
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1
Swedish
1
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Author
All
Kuchler, Theresa
36
Stroebel, Johannes
36
Qiu, Liangfei
31
Bailey, Michael
30
Dwivedi, Yogesh Kumar
30
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
25
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
21
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Enikolopov, Ruben
18
Gu, Bin
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Vrontis, Demetris
18
Agnihotri, Raj
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Walsh, Gianfranco
17
Asongu, Simplice
16
Hinz, Oliver
16
Hollebeek, Linda D.
16
Laurell, Christofer
16
Skiera, Bernd
16
Wirtz, Bernd W.
16
Xie, Tian
16
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Institution
All
IGI Global
108
Springer Fachmedien Wiesbaden
71
National Bureau of Economic Research
51
Books on Demand GmbH <Norderstedt>
9
Nomos Verlagsgesellschaft
9
World Bank Group
9
American Marketing Association
8
OECD
8
Edward Elgar Publishing
7
Friedrich-Schiller-Universität Jena
7
Springer-Verlag GmbH
7
World Bank
7
Springer Gabler <Firma>
6
Verlag Dr. Kovač
6
Information Resources Management Association
5
Technische Universität Dresden
5
epubli GmbH
5
Springer International Publishing
4
Universität Mannheim
4
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
3
AMA Winter Academic Conference <2023, Nashville, Tenn.>
3
AMA Winter Academic Conference <2023, Online>
3
Chartered Institute of Public Relations
3
De Gruyter Oldenbourg
3
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
3
FinanzBuch Verlag
3
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
3
International Telecommunications Society
3
MITP Verlags-GmbH & Co. KG
3
Organisation for Economic Co-operation and Development
3
Peter Lang GmbH
3
Steria Mummert Consulting AG
3
Weltbank
3
Westfälische Wilhelms-Universität Münster
3
Wiley-VCH
3
BITKOM Servicegesellschaft
2
Bund-Verlag
2
Bundesverband Digitale Wirtschaft
2
Dgroup
2
Droemer Verlag
2
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Journal of business research : JBR
453
Technological forecasting & social change : an international journal
240
Journal of retailing and consumer services
230
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
211
International journal of internet marketing and advertising : IJIMA
158
Information systems research : ISR
149
SpringerLink / Bücher
139
Journal of management information systems : JMIS
124
Tourism management : research, policies, practice
119
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
114
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
International journal of hospitality management
92
Business horizons
90
Electronic commerce research
90
International journal of business information systems : IJBIS
90
Psychology & marketing
88
International journal of advertising : the review of marketing communications
86
Management science : journal of the Institute for Operations Research and the Management Sciences
83
Journal of marketing communications
82
Springer eBook Collection
80
Management information systems : mis quarterly
77
International journal of networking and virtual organisations : IJNVO
76
Journal of internet commerce
76
Journal of promotion management : innovations in planning and applied research
72
Journal of marketing management : MM
71
Journal of travel and tourism marketing
71
International journal of electronic marketing and retailing : IJEMR
68
The journal of product & brand management
68
Cogent business & management
67
Journal of information & knowledge management : JIKM
67
The journal of brand management : an international journal
67
International journal of electronic commerce : IJEC
65
Journal of electronic commerce research : JECR
65
International journal of technology marketing : IJTMkt
63
Journal of marketing
63
CESifo working papers
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
60
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
Journal of advertising research
56
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Source
All
ECONIS (ZBW)
20,760
EconStor
31
OLC EcoSci
2
Other ZBW resources
2
BASE
1
Showing
1
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20,796
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date (oldest first)
1
How sender and receiver jointly shape message : an empirical study on transactional relationship in electronic word of mouth
Bao, Tong
- In:
International journal of internet marketing and …
9
(
2015
)
4
,
pp. 267-285
Persistent link: https://www.econbiz.de/10011497455
Saved in:
2
An identity-based model explaining online donor appreciation
Chell, Kathleen
;
Mortimer, Gary
;
Masser, Barbara M.
; …
- In:
Australasian marketing journal : AMJ ; official journal …
31
(
2023
)
1
,
pp. 13-24
Persistent link: https://www.econbiz.de/10014228869
Saved in:
3
An integrative apporach to
eWOM
and marketing communications
Weisfeld-Spolter, Suri
;
Sussan, Fiona
;
Gauld, Stephen
- In:
Corporate communications : an international journal
19
(
2014
)
3
,
pp. 260-274
Persistent link: https://www.econbiz.de/10010400801
Saved in:
4
The effects of social media on brand attitude and WOM during a brand crisis : evidences from the Barilla case
Pace, Stefano
;
Balboni, Bernardo
;
Gistri, Giacomo
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 135-148
Persistent link: https://www.econbiz.de/10011706457
Saved in:
5
In the eye of the (fire)storm: better safe or sorry? : Crisis communication strategies for managing virality of online negative brand-related content
Langaro, Daniela
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of marketing communications
30
(
2024
)
3
,
pp. 301-317
Persistent link: https://www.econbiz.de/10014529297
Saved in:
6
MIssed
eWOM
opportunities : a cross-sector analysis of online
monitoring
behavior
Barnes, Nora Ganim
;
Jacobsen, Stephanie L.
- In:
Word of mouth and social media
,
(pp. 146-157)
.
2014
Persistent link: https://www.econbiz.de/10010409795
Saved in:
7
Return on investment for social media : a proposed framework for understanding, implementing, and measuring the return
Gilfoil, David M.
;
Jobs, Charles
- In:
Journal of business & economics research
10
(
2012
)
11
,
pp. 637-649
Persistent link: https://www.econbiz.de/10009673260
Saved in:
8
Market mavens in social media : examining young Chinese consumers' viral marketing attitude,
eWOM
motive, and behavior
Yang, Hongwei Chris
- In:
Journal of Asia Pacific business
14
(
2013
)
2
,
pp. 154-178
Persistent link: https://www.econbiz.de/10009754669
Saved in:
9
Impact of incentive mechanism in online referral programs : evidence from randomized field experiments
Jung, Jaehwuen
;
Bapna, Ravi
;
Gupta, Alok
;
Sen, Soumya
- In:
Journal of management information systems : JMIS
38
(
2021
)
1
,
pp. 59-81
Persistent link: https://www.econbiz.de/10012500151
Saved in:
10
Influentials, imitables, or susceptibles? : virality and world-of-mouth conversations in online social networks
Susarla, Anjana
;
Oh, Jeong-Ha
;
Tan, Yong
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 139-170
Persistent link: https://www.econbiz.de/10011560734
Saved in:
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