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Social Web
Relationship marketing
25,369
Beziehungsmarketing
25,349
Consumer behaviour
8,911
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8,905
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6,383
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2,086
Social web
2,063
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1,898
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1,898
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1,766
E-commerce
1,716
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1,704
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1,600
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1,594
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1,580
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1,492
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13
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11
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9
Ahuja, Vandana
8
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7
Ozuem, Wilson
7
Alavi, Shirin
6
Alt, Rainer
6
Dholakia, Utpal M.
6
Kamboj, Shampy
6
Möhlenbruch, Dirk
6
Rahman, Zillur
6
Rather, Raouf Ahmad
6
Rita, Paulo
6
Theobald, Elke
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Veloutsou, Cleopatra
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Bernoff, Josh
5
Carlson, Jamie
5
De Meyer, Bernard
5
Dwivedi, Yogesh Kumar
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Dölling, Steffen
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Fernandes, Teresa
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Haenlein, Michael
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Karjaluoto, Heikki
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Ritschel, Falk
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Skiera, Bernd
5
Sohail, M. Sadiq
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Vrontis, Demetris
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Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
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Forschungsinstitut für Rationalisierung e.V. an der RWTH Aachen
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Fraunhofer-Institut für Arbeitswirtschaft und Organisation
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Galileo Press
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Helmut-Schmidt-Universität
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IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
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Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Springer-Verlag GmbH
1
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Wissenschaftliche Konferenz Eventforschung <3, 2011, Chemnitz>
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Journal of business research : JBR
96
Journal of retailing and consumer services
64
Industrial marketing management : the international journal for industrial and high-tech firms
37
International journal of internet marketing and advertising : IJIMA
37
The journal of product & brand management
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
28
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
26
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
24
Journal of strategic marketing
24
The journal of brand management : an international journal
23
International journal of electronic marketing and retailing : IJEMR
20
Marketing intelligence & planning
20
Business horizons
19
Technological forecasting & social change : an international journal
19
Journal of internet commerce
17
Journal of promotion management : innovations in planning and applied research
17
International journal of business information systems : IJBIS
16
The journal of services marketing
16
Journal of marketing communications
15
Journal of service management
15
International journal of electronic customer relationship management : IJECRM
14
Journal of marketing
14
Asia Pacific journal of marketing and logistics
13
Cogent business & management
13
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Journal of the Academy of Marketing Science
13
International journal of e-business research : an official publication of the Information Resources Management Association
12
Journal of hospitality marketing & management
12
Psychology & marketing
12
Tourism management : research, policies, practice
12
International journal of hospitality management
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
11
International journal of technology marketing : IJTMkt
11
Journal of electronic commerce research : JECR
11
The journal of business & industrial marketing
11
Electronic commerce research
10
International journal of electronic commerce : IJEC
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Journal of customer behaviour
10
Journal of global marketing
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SpringerLink / Bücher
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ECONIS (ZBW)
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1
Social media agencies and clients : a resource integration approach
Ahsan Naeem Lone
;
Mohd-Any, Amrul Asraf
;
Noor Akma Mohd …
- In:
Journal of business-to-business marketing
28
(
2021
)
4
,
pp. 369-394
Persistent link: https://www.econbiz.de/10012802198
Saved in:
2
Developing business customer engagement through social media engagement-platforms : an integrative S-D logic/RBV-informed model
Hollebeek, Linda D.
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 89-98
Persistent link: https://www.econbiz.de/10012107697
Saved in:
3
Business customer virtual interaction : enhancing value creation in B2B markets in the post-COVID-19 era : an SME perspective
Fready, Samby
;
Vel, Prakash
;
Nyadzayo, Munyaradzi W.
- In:
The journal of business & industrial marketing
37
(
2022
)
10
,
pp. 2075-2094
Persistent link: https://www.econbiz.de/10013455382
Saved in:
4
Is small the new big? : size effects on TV stations' social network communication
Förster, Kati
;
Rohn, Ulrike
- In:
Journal of media business studies
10
(
2013
)
4
,
pp. 21-39
Persistent link: https://www.econbiz.de/10010233180
Saved in:
5
The value of social media for small businesses
Schaupp, Ludwig Christian
;
Bélanger, France
- In:
The journal of information systems : JIS ; a semiannual …
28
(
2014
)
1
,
pp. 187-207
Persistent link: https://www.econbiz.de/10010420024
Saved in:
6
The adoption of new technology by listed companies : the case of Twitter
Xiong, Feng
;
Nelson, Jodie
;
Bodle, Kerry
- In:
Technology analysis & strategic management
30
(
2018
)
7
,
pp. 852-865
Persistent link: https://www.econbiz.de/10011911707
Saved in:
7
Business networks, social media and SMEs export propensity
Saridakis, George
;
Idris, Bochra
;
Hansen, Jared M.
- In:
International journal of entrepreneurship and small …
51
(
2024
)
4
,
pp. 542-571
Persistent link: https://www.econbiz.de/10015064755
Saved in:
8
E-recruitment : from transaction-based practices to relationship-based approaches
Girard, Aurélie
;
Fallery, Bernard
- In:
Electronic HRM in theory and practice
,
(pp. 143-158)
.
2011
Persistent link: https://www.econbiz.de/10009159861
Saved in:
9
Determinants of social media adoption by B2B organizations
Siamagka, Nikoletta-Theofania
;
Christodoulides, George
; …
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 89-99
Persistent link: https://www.econbiz.de/10011422756
Saved in:
10
Customer resources and economic sustainability of online channels
Pavlov, Oleg V.
- In:
Handbook of corporate sustainability : frameworks, …
,
(pp. 161-183)
.
2011
Persistent link: https://www.econbiz.de/10008937338
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