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Filling the market orientation-business performance : the mediating effects of social media, business ties and political ties
Nguyen Thi Hong An; Nguyen Phuong; Phuong Uyen Dinh - In: Journal for international business and entrepreneurship … 14 (2022) 2, pp. 188-205
Persistent link: https://www.econbiz.de/10013478473
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Case study: how a business school blog can build stakeholder relationships and create added value in an MBA marketing program
Weinstein, Art T.; McFarlane, Donovan A. - In: Journal of strategic marketing 25 (2017) 2, pp. 101-113
Persistent link: https://www.econbiz.de/10011742934
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How do alternative strategic orientations influence social media performance?
Valos, Michael J.; Mavondo, Felix T.; Nyadzayo, … - In: Journal of strategic marketing 27 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10012202440
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Investigating the effect of market orientation on the performance of micro and small enterprises in Yemen : the moderating role of social media marketing adoption
Sabri Shaker Ashoor Bin-Obaidellah; Noor Fadhiha Mokhtar; … - In: International journal of services and operations … 49 (2024) 2, pp. 175-197
Persistent link: https://www.econbiz.de/10015073004
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Social media's contribution to customer satisfaction with services
Pinto, Mary Beth - In: The service industries journal 35 (2015) 11/12, pp. 573-590
Persistent link: https://www.econbiz.de/10011401718
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First step in social media : measuring the influence of online management responses on customer satisfaction
Gu, Bin; Ye, Qiang - In: Production and operations management : an international … 23 (2014) 4, pp. 570-582
Persistent link: https://www.econbiz.de/10010364045
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The moderating role of relationship quality in the customer engagement and satisfaction relationship in brand communities : the role of gender
Haverila, Matti J.; Haverila, Kai; McLaughlin, Caitlin - In: International journal of electronic marketing and … 12 (2021) 4, pp. 339-356
Persistent link: https://www.econbiz.de/10012669849
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Customer perceptions of value, satisfaction, and loyalty in the social media era : insights from electrical home appliances in an emerging economy
Md Uzir Hossain Uzir; Ishraq Jerin; Abu Bakar bin Abdul … - In: International journal of quality and innovation : IJQI 6 (2022) 2, pp. 190-230
Persistent link: https://www.econbiz.de/10013257353
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Negative online word-of-mouth : consumers' retaliation in the digital world
Arruda Filho, Emílio José Montero; Barcelos, Alexis … - In: Journal of global marketing 34 (2021) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10012483619
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294
Persistent link: https://www.econbiz.de/10011591986