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An empirical study to analyse consumer decision-making and their purchase intention towards products promoted via Internet marketing
Panda, Rajshree - In: International journal of collaborative enterprise : IJCEnt 4 (2014) 4, pp. 262-277
Persistent link: https://www.econbiz.de/10011346981
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An old model for a new age : consumer decision making in participatory digital culture
Ashman, Rachel; Solomon, Michael R.; Wolny, Julia - In: Journal of customer behaviour 14 (2015) 2, pp. 127-146
Persistent link: https://www.econbiz.de/10011412286
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Digital customization of consumer investments in multiple funds : virtual integration improves risk-return decisions
Lim, Sesil; Donkers, Bas; Dijl, Patrick van; Dellaert, … - In: Journal of the Academy of Marketing Science 49 (2021) 4, pp. 723-742
Persistent link: https://www.econbiz.de/10012587398
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Analysis social media based brand communities and consumer behavior : a netnographic approach
Hosseini, Monireh; Ghalamkari, Afsoon - In: International journal of e-business research : an … 14 (2018) 1, pp. 37-53
Persistent link: https://www.econbiz.de/10011809213
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Not all digital word of mouth is created equal : understanding the respective impact of consumer reviews and microblogs on new product success
Marchand, André; Hennig-Thurau, Thorsten; Wiertz, Caroline - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 336-354
Persistent link: https://www.econbiz.de/10011734858
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How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Shukla, Aishwarya Deep; Gao, Guodong; Agarwal, Ritu - In: Management science : journal of the Institute for … 67 (2021) 3, pp. 1546-1568
Persistent link: https://www.econbiz.de/10012506006
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Decide now or later : making sense of incoherence across online reviews
Yin, Dezhi; Vreede, Triparna de; Steele, Logan M.; De … - In: Information systems research : ISR 34 (2023) 3, pp. 1211-1227
Persistent link: https://www.econbiz.de/10014384225
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Social media communication and consumer decision making : an empirical perspective
Sangwan, Sumit; Sharma, Supran Kumar - In: International journal of electronic marketing and … 13 (2022) 4, pp. 391-410
Persistent link: https://www.econbiz.de/10014309987
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How to motivate digital natives to write online reviews
Smith, Katherine Taken - In: International journal of business and globalisation : IJBG 35 (2023) 4, pp. 506-517
Persistent link: https://www.econbiz.de/10015057554
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How close do we feel to virtual product to make a purchase decision? : impact of perceived proximity to virtual product and temporal purchase intention
Poushneh, Atieh - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665918