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Exploring online sentiment (OS) as a measure of customer experience (CX) for telecommunication services

Lappeman, James; Meyer, Seth; Miguel, Diana - In: Services marketing quarterly 43 (2022) 3, pp. 257-276

Persistent link: https://www.econbiz.de/10013352800

Do instagram fan pages develop consumer-brand relationships? : evidence from the telecommunications industry

Gaber, Hazem Rasheed; Elsamadicy, Ahmed Mousa; Wright, … - In: Cogent business & management 8 (2021) 1, pp. 1-18

perspective. The data were collected from consumers who follow Instagram fan pages of the four telecommunication companies that … are operating in Egypt using an online questionnaire. The telecommunication industry is one of the major industries that …

Persistent link: https://www.econbiz.de/10012665364

Social media marketing activities and brand loyalty in telecommunication industry : the mediating role of brand affect.

Sharawneh, Tamer - In: Journal of innovations in digital marketing 1 (2020) 1, pp. 1-9

Persistent link: https://www.econbiz.de/10014382966

Customer involvement through social media : the cases of some telecommunication firms

Della Corte, Valentina; Iavazzi, Alessandra; D'Andrea, … - In: Journal of open innovation : technology, market, and … 1 (2015) 10, pp. 1-10

This study highlights the contribution of the role of social media in supporting customer involvement for service innovation. It is commonplace that many service firms and processes have characteristics that differ from manufacturing. Analyzing the literature, we note that there are many...

Persistent link: https://www.econbiz.de/10011342840

Online vs traditional: marketing challenge in the telecom market in Bosnia and Herzegovina

Tarik, Zaimovic; Adnan, Sutrovic - In: Economic review : journal of economics & business 16 (2018) 1, pp. 45-57

results of our research have shown that the users of telecommunication services in Bosnia and Herzegovina (BiH) pay more …

Persistent link: https://www.econbiz.de/10012012589

How can social networking sites help build customer loyalty? : an empirical investigation

Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123

Persistent link: https://www.econbiz.de/10011555102

How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand

Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141

Persistent link: https://www.econbiz.de/10011302923

A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers

Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158

Persistent link: https://www.econbiz.de/10011433898

The impact of customer experience and perceived value on sustainable social relationship in blogs : an empirical study

Chen, Shih-Chih; Lin, Chieh-Peng - In: Technological forecasting & social change : an … 96 (2015), pp. 40-50

Persistent link: https://www.econbiz.de/10011532118

Customer social participation in the social networking services and its impact upon the customer equity of global fashion brands

Chae, Heeju; Ko, Eunju - In: Journal of business research : JBR 69 (2016) 9, pp. 3804-3812

Persistent link: https://www.econbiz.de/10011515266

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