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~subject:"Social Web"
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Social Web
Werbung
13,854
Advertising
11,323
Werbewirkung
7,989
Advertising effects
7,763
Consumer behaviour
4,647
Konsumentenverhalten
4,546
Online-Marketing
2,698
Internet marketing
2,691
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1,740
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1,697
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1,518
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1,483
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1,442
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1,422
advertising
1,406
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1,297
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1,141
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1,074
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1,067
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1,011
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928
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924
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908
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887
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562
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496
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493
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462
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429
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Fogel, Joshua
7
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6
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6
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6
Noort, Guda van
6
Pitt, Leyland F.
6
Dodoo, Naa Amponsah
5
Fossen, Beth L.
5
Kerr, Gayle
5
Pittman, Matthew
5
Poels, Karolien
5
Schweidel, David A.
5
Tucker, Catherine
5
Tucker, Catherine E.
5
Yoon, Sukki
5
Berthon, Pierre R.
4
Campbell, Colin
4
Chiou, Lesley
4
Cho, Chang-Hoan
4
Dwivedi, Yogesh Kumar
4
Huang, Yan
4
Hudders, Liselot
4
Kim, Jooyoung
4
Liberini, Federica
4
Quinn, Martin
4
Russo, Antonio
4
Seiler, Stephan
4
Sen, Sandipan
4
Thorson, Esther
4
Yang, Yanwu
4
Adeola, Ogechi
3
Agarwal, Bhawna
3
Alsan, Marcella
3
Antheunis, Marjolijn L.
3
Arora, Nilesh
3
Banerjee, Abhijit V.
3
Bang Nguyen Viet
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Bigné Alcañiz, J. Enrique
3
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3
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1
American Marketing Association
1
Edward Elgar Publishing
1
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1
ICORIA <16., 2017, Gent>
1
Internationale und Interdisziplinäre Jahrestagung des Forschungsnetzwerks Europäische Kulturen in der Wirtschaftskommunikation <19., 2019, Wien>
1
Nomos Verlagsgesellschaft
1
Peter Lang GmbH
1
Universität Bremen
1
WK, Verein zur Förderung der Wirtschaftskommunikation
1
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International journal of advertising : the review of marketing communications
51
International journal of internet marketing and advertising : IJIMA
36
Journal of business research : JBR
28
Journal of promotion management : innovations in planning and applied research
26
Journal of advertising research
23
Journal of marketing communications
21
Journal of retailing and consumer services
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
International journal of advertising : the quarterly review of marketing communications
16
Psychology & marketing
12
Journal of current issues and research in advertising
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Marketing intelligence & planning
11
Journal of advertising : official publication of the American Academy of Advertising
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Cogent business & management
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
Journal of advertising
7
Journal of electronic commerce research : JECR
7
Management science : journal of the Institute for Operations Research and the Management Sciences
7
CESifo working papers
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
Young consumers : insight and ideas for responsible marketers
6
Journal of internet commerce
5
Journal of marketing
5
Journal of marketing management : MM
5
Journal of promotion management : JPM
5
Springer eBook Collection
5
European journal of marketing : EJM
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Information systems research : ISR
4
International journal of electronic commerce : IJEC
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International journal of technology marketing : IJTMkt
4
NBER working paper series
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Research
4
Technological forecasting & social change : an international journal
4
The journal of applied business research
4
The journal of brand management : an international journal
4
Advertising in new formats and media : current research and implications for marketers
3
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ECONIS (ZBW)
887
EconStor
2
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1
Friend-zone with benefits : the parasocial
advertising
of Kim Kardashian
Lueck, Jennifer Anette
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011302878
Saved in:
2
Personality types and Facebook
advertising
: an exploratory study
Clark, Lillian
;
Çallı, Levent
- In:
Journal of direct, data and digital marketing practice …
15
(
2013/14
)
4
,
pp. 327-336
Persistent link: https://www.econbiz.de/10010385966
Saved in:
3
Korean consumer perspectives on social media
advertising
and intention to join brand pages
Muk, Alexander
;
Chung, Christina
;
Kim, Jonghoon
- In:
Journal of global scholars of marketing science : …
24
(
2014
)
4
,
pp. 384-294
Persistent link: https://www.econbiz.de/10010438493
Saved in:
4
Blogs,
advertising
, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
5
The impact of social media
advertising
on purchase intention : the mediation role of consumer brand engagement
Weeraporn Supotthamjaree
;
Preeda Srinaruewan
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 498-526
Persistent link: https://www.econbiz.de/10012670713
Saved in:
6
Consumer attitudes towards social network
advertising
: predictors and outcomes
Milakovic, Ivana Kursan
;
Mihić, Mirela
;
Boljat, Ivana
- In:
Market : review for marketing theory and practice
32
(
2020
),
pp. 83-97
Persistent link: https://www.econbiz.de/10012652686
Saved in:
7
Passing the Bechdel Test and the influence of Internet and social media
advertising
on seeing a new movie release
Fogel, Joshua
;
Criscione, Kara
- In:
The psychologist-manager journal : official journal of …
22
(
2020
)
3
,
pp. 67-77
Persistent link: https://www.econbiz.de/10012304000
Saved in:
8
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
9
Determining perceptions, attitudes and behaviour towards social network site
advertising
in a three-country context
Wiese, Melanie
;
Akareem, Husain Salilul
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
5/6
,
pp. 420-455
Persistent link: https://www.econbiz.de/10012249057
Saved in:
10
Advertising
in social media : a review of empirical evidence
Knoll, Johannes
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 266-300
Persistent link: https://www.econbiz.de/10011581161
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