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Building team brand equity through perceived CSR : the mediating role of dual identification

Kim, Sungkyung; Manoli, Argyro Elisavet - In: Journal of strategic marketing 30 (2022) 3, pp. 281-295

Persistent link: https://www.econbiz.de/10013284052

Effects of social media interactions on brand associations : a comparative study of soccer fan clubs

Parganas, Petros; Anagnostopoulos, Christos; Chadwick, Simon - In: International journal of sports marketing & sponsorship 18 (2017) 2, pp. 149-165

Persistent link: https://www.econbiz.de/10011709338

Team identity, supporter club identity, and fan relationships : a brand community network analysis of a soccer supporters club

Katz, Matthew; Baker, Thomas A., III.; Du, Hui - In: Journal of sport management : the official journal of … 34 (2020) 1, pp. 9-21

Persistent link: https://www.econbiz.de/10012173429

No name, no logo, no problem? : Examining early fan connections to NHL Seattle

Davies, Melissa; Armstrong, Cole; Blaszka, Matthew - In: Sport management review 25 (2022) 3, pp. 406-427

Persistent link: https://www.econbiz.de/10013426216

Analyzing sport fan Facebook pages influences of post characteristics and brand attributes on fan engagement

Ma, Shang Chun; Chang, Ching-Hung; Ma, Shang-Ming; … - In: Marketing analysis in sport business : global perspectives, (pp. 163-181). 2022

Persistent link: https://www.econbiz.de/10014311258

Satellite fans engagement with social networking sites influence on sport team brand equity : a UGT perspective

Ahiabor, Daniel Kofi; Kosiba, John Paul Basewe; Gli, … - In: Digital business 3 (2023) 2, pp. 1-11

the empirical data. The findings reveal that the SNS gratification needs of football fans influence their customer … of satellite fans. Additionally, this research examines the influence of customer engagement behaviour (i.e., consuming …

Persistent link: https://www.econbiz.de/10014476457

Brand community integration in a niche sport : a league-wide examination of online and offline involvement in minor league soccer in North America

Warren, Clinton J.; Brownlee, Eric A. - In: International journal of sport management and marketing … 13 (2013) 3/4, pp. 158-172

Persistent link: https://www.econbiz.de/10010391208

Applying the customer-centric model to the investigation of brand communities of professional sports teams

Toder Alon, Anat; Schuv-Ami, Avichai - In: Sport marketing quarterly : preferred journal of the … 30 (2021) 3, pp. 220-234

Persistent link: https://www.econbiz.de/10012667339

Explaining attendance through the brand community triad : integrating network theory and team identification

Katz, Matthew; Ward, Rose Marie; Heere, Bob - In: Sport management review 21 (2018) 2, pp. 176-188

Persistent link: https://www.econbiz.de/10011866646

Fan identification in football : professional football players and clubs competing for fan loyalty

Merten, Sebastian; Reuland, Nicolas; Winand, Mathieu; … - In: Sport, Business and Management : an international … 14 (2024) 2, pp. 169-187

Persistent link: https://www.econbiz.de/10014524817

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