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Segmenting young Indian impuls...
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Young consumers : insight and ideas for responsible marketers
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A picture is worth a thousand words : segmenting consumers by Facebook profile images
Vilnai-Yavetz, Iris
;
Tifferet, Sigal
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 53-69
Persistent link: https://www.econbiz.de/10011422797
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Fashion market segmentation using Facebook : an empirical approach
Mohapatra, Sanjay
;
Banerjee, Satya Shankar
- In:
International journal of enterprise network management …
14
(
2023
)
4
,
pp. 348-369
Persistent link: https://www.econbiz.de/10014433600
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3
Structural topic modelling segmentation : a segmentation method combining latent content and customer context
Fresneda, Jorge E.
;
Burnham, Thomas A.
;
Hill, Chelsey H.
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
7/8
,
pp. 792-812
Persistent link: https://www.econbiz.de/10012584566
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4
Overwhelming targeting options : selecting audience segments for online advertising
Ahmadi, Iman
;
Abou Nabout, Nadia
;
Skiera, Bernd
; …
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 24-40
Persistent link: https://www.econbiz.de/10015057181
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5
Developing a motivation-based segmentation typology of Facebook users
Shao, Wei
;
Ross, Mitchell
;
Grace, Debra
- In:
Marketing intelligence & planning
33
(
2015
)
7
,
pp. 1071-1086
Persistent link: https://www.econbiz.de/10011447956
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6
Using values to segment virtual consumers on social networking sites
Madi, Aziz
- In:
Marketing intelligence & planning
34
(
2016
)
5
,
pp. 623-645
Persistent link: https://www.econbiz.de/10011534900
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How social commerce characteristics influence consumers' online impulsive buying behavior in emerging markets
Quyen Phu Thi Phan
;
Vu Minh Ngo
;
Nguyen Cao Lien Phuoc
- In:
International journal of e-business research : an …
16
(
2020
)
3
,
pp. 74-88
Persistent link: https://www.econbiz.de/10012302668
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8
Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Shao, Zhucheng
;
Ho, Jessica Sze Yin
;
Tan, Garry Wei-Han
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531757
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A taxonomy of SME e-commerce platforms derived from a market-level analysis
Holland, Christopher P.
;
Gutiérrez-Leefmans, Manuela
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 161-201
Persistent link: https://www.econbiz.de/10011856638
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10
Investigation of generational differences in advertising behaviour and fake news perception among Facebook users
Hazari, Sunil
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
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pp. 20-47
Persistent link: https://www.econbiz.de/10014318180
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