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Consumers' decision-making and satisfaction in the center of mass customization systems in the automotive industry

Hasenmaile-Aspin, Johanna - 2022

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The effect of customer empowerment and customer engagement on marketing performance : the mediating effect of brand community membership

Anber Abraheem Shlash Mohammad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 30-38

This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were...

Persistent link: https://www.econbiz.de/10012221786

Relationships among customer loyalty, customer satisfaction, corporate image and behavioural intention on social media for a corporation

Lv, Haixia; Yu, Guang; Wu, Gang - In: International journal of information technology and … 17 (2018) 3, pp. 170-183

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How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand

Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141

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Affective commitment and customer loyalty in crowdsourcing : antecedents, interdependencies, and practical implications

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How can social networking sites help build customer loyalty? : an empirical investigation

Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123

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Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

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Beyond loyalty : customer satisfaction, loyalty, and fortitude

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A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers

Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158

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Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction

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