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Social Web
Consumer behaviour
83,644
Konsumentenverhalten
81,194
Brand management
17,743
Markenführung
17,330
Theorie
10,918
Theory
10,748
Relationship marketing
9,831
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9,795
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9,303
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9,292
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9,249
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8,253
Customer satisfaction
5,916
Kundenzufriedenheit
5,750
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5,734
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5,722
Social web
5,650
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5,646
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5,465
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5,383
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5,276
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5,243
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4,902
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4,571
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4,522
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4,517
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4,453
Werbewirkung
4,086
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4,028
Electronic Commerce
3,792
E-commerce
3,655
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3,637
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3,620
Verbraucherverhalten
3,598
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3,484
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3,482
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3,480
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3,403
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2,974
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944
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Filieri, Raffaele
20
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17
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16
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Rita, Paulo
14
Flavián Blanco, Carlos
13
Hajli, Nick
13
Ozuem, Wilson
13
Law, Chun Hung Roberts
12
Veloutsou, Cleopatra
12
Casaló, Luis V.
11
Cova, Bernard
11
Füller, Johann
11
Gázquez-Abad, Juan Carlos
11
Hennig-Thurau, Thorsten
10
Ranfagni, Silvia
10
Stephen, Andrew T.
10
Akram, Umair
9
Harrigan, Paul
9
Rather, Raouf Ahmad
9
Schivinski, Bruno
9
Seo, Yuri
9
Usman, Osly
9
Wallace, Elaine
9
Bigné Alcañiz, J. Enrique
8
Hudders, Liselot
8
Ko, Eunju
8
Kunkel, Thilo
8
Luo, Xueming
8
Rana, Nripendra P.
8
Schweidel, David A.
8
Sohail, M. Sadiq
8
Thaichon, Park
8
Vrontis, Demetris
8
Bilgihan, Anil
7
Burmann, Christoph
7
Chen, Huan
7
Conduit, Jodie
7
Dens, Nathalie
7
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2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
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2
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2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
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1
Books on Demand GmbH <Norderstedt>
1
Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
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1
Fritz Knapp Verlag
1
Gesellschaft zur Erforschung des Markenwesens
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
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1
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1
International Association for the Study of Insurance Economics
1
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1
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1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie / Fakultät für Wirtschaftswissenschaften
1
Markendialog <13, 2009, Berlin>
1
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Journal of business research : JBR
250
Journal of retailing and consumer services
183
International journal of internet marketing and advertising : IJIMA
118
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
84
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
78
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
70
Technological forecasting & social change : an international journal
65
The journal of brand management : an international journal
64
The journal of product & brand management
64
Journal of promotion management : innovations in planning and applied research
55
Journal of marketing communications
54
International journal of advertising : the review of marketing communications
51
Journal of internet commerce
48
Psychology & marketing
48
International journal of electronic marketing and retailing : IJEMR
45
Tourism management : research, policies, practice
43
International journal of consumer studies
41
Journal of marketing management : MM
41
Marketing intelligence & planning
39
Journal of electronic commerce research : JECR
38
Journal of marketing
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
International journal of hospitality management
37
Journal of management information systems : JMIS
37
Cogent business & management
36
Electronic commerce research
35
Information systems research : ISR
35
International journal of technology marketing : IJTMkt
35
SpringerLink / Bücher
32
International journal of business information systems : IJBIS
31
Asia Pacific journal of marketing and logistics
30
Journal of fashion marketing and management
30
Young consumers : insight and ideas for responsible marketers
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of travel and tourism marketing
29
Business horizons
28
International journal of electronic commerce : IJEC
28
International journal of contemporary hospitality management
27
Journal of the Academy of Marketing Science
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
26
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Source
All
ECONIS (ZBW)
5,650
EconStor
4
OLC EcoSci
1
Showing
1
-
10
of
5,655
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date (oldest first)
1
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
2
Journal of
Brand
Management : year end review 2018
Powell, Shaun M.
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 494-499
Persistent link: https://www.econbiz.de/10011962800
Saved in:
3
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
4
When a luxury
brand
bursts : modelling the social media viral effects of negative stereotypes adoption leading to
brand
hate
Pantano, Eleonora
- In:
Journal of business research : JBR
123
(
2021
),
pp. 117-125
Persistent link: https://www.econbiz.de/10012430473
Saved in:
5
Social media content aesthetic quality and customer engagement : the mediating role of entertainment and impacts on
brand
love and loyalty
Bazi, Saleh
;
Filieri, Raffaele
;
Gorton, Matthew
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014294828
Saved in:
6
Luxury
brand
strategies and customer experiences : contributions to theory and practice
Ko, Eunju
;
Phau, Ian
;
Aiello, Gaetano
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5749-5752
Persistent link: https://www.econbiz.de/10011597488
Saved in:
7
What women want : creation of a luxury
brand
Park, Judy
- In:
Business horizons
57
(
2014
)
2
,
pp. 247-257
Persistent link: https://www.econbiz.de/10010358717
Saved in:
8
Online behaviour of luxury fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
9
Web atmospheric qualities in luxury fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
10
Engaging luxury
brand
consumers on social media
Kumar, Vikas
;
Khan, Imran
;
Fatma, Mobin
;
Singh, Amrinder
- In:
Journal of consumer marketing
39
(
2022
)
1
,
pp. 121-132
Persistent link: https://www.econbiz.de/10013165321
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