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Comparing email and SNS users : investigating e-servicescape, customer reviews, trust, loyalty and E-WOM

Tran, Gina A.; Strutton, David - In: Journal of retailing and consumer services 53 (2020), pp. 1-17

Persistent link: https://www.econbiz.de/10012171958

Can servitization enhance customer loyalty? : the roles of organizational IT, social media, and service-oriented corporate culture

Li, Gang; Yan, Kaining; Wei, Zelong; Cheng, T. C. E. - In: IEEE transactions on engineering management : EM 70 (2023) 1, pp. 40-54

Persistent link: https://www.econbiz.de/10014231343

How do customers' SNS participation activities impact on customer equity drivers and customer loyalty? : focus on the SNS services of a global SPA brand

Chae, Heeju; Ko, Eunju; Han, Jinghe - In: Journal of global scholars of marketing science : … 25 (2015) 2, pp. 122-141

Persistent link: https://www.econbiz.de/10011302923

Affective commitment and customer loyalty in crowdsourcing : antecedents, interdependencies, and practical implications

Schulten, Matthias Bernhard; Schaefer, Fabian - In: The international review of retail, distribution and … 25 (2015) 5, pp. 516-528

Persistent link: https://www.econbiz.de/10011534176

How can social networking sites help build customer loyalty? : an empirical investigation

Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123

Persistent link: https://www.econbiz.de/10011555102

Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness

Ezenwafor, Ebuka Christian; Ayodele, Adeola A.; … - In: Journal of electronic commerce in organizations : the … 19 (2021) 3, pp. 16-27

Persistent link: https://www.econbiz.de/10012605350

Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty

Khajeheian, Datis; Ebrahimi, Pejman - In: European journal of international management : EJIM 16 (2021) 3, pp. 499-528

Persistent link: https://www.econbiz.de/10012667880

The effect of customer empowerment and customer engagement on marketing performance : the mediating effect of brand community membership

Anber Abraheem Shlash Mohammad - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 21 (2020) 1, pp. 30-38

This study aimed at examining the mediating role of brand Community membership on the effect of customer empowerment and customer engagement on marketing performance. The population of the study contained students of universities in the North Region of Jordan. A total of 1320 questionnaires were...

Persistent link: https://www.econbiz.de/10012221786

Determinants of customer loyalty for social networking sites

Gu, Rui; Oh, Lih-bin; Wang, KanLiang - In: Exploring the grand challenges for next generation …, (pp. 206-212). 2010

Persistent link: https://www.econbiz.de/10008900965

Beyond loyalty : customer satisfaction, loyalty, and fortitude

Fraering, Martin; Minor, Michael - In: The journal of services marketing 27 (2013) 4, pp. 334-344

Persistent link: https://www.econbiz.de/10009788843

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