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The impact of social media activities on raising brand awareness during the COVID-19 pandemic : the case of fashion industry in Kosovo

Rrustemi, Visar; Baca, Granit - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 295-310

Persistent link: https://www.econbiz.de/10013502505

Does digital influencer endorsement contribute to building consumers' attitude toward digital advertising during COVID-19 pandemic? : mediating role of brand attitude

Panggati, Ignatius Enda; Sasmoko; Simatupang, Boto; Sri … - In: Cogent business & management 10 (2023) 2, pp. 1-16

activities. One of the popular advertising media among digital natives during the COVID-19 pandemic is digital influencers …. Brands and marketers should use digital advertising and digital influencer in their digital advertising strategy to adapt to … consumer behaviour changes during the COVID-19 pandemic. This study fills the gap in the advertising literature by proposing …

Persistent link: https://www.econbiz.de/10014504754

Has the COVID-19 pandemic changed the influence of word-of-mouth on purchasing decisions?

Byun, Kate Jeonghee; Park, Jimi; Yoo, Shijin; Cho, Minhee - In: Journal of retailing and consumer services 74 (2023), pp. 1-9

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Fostering consumer engagement during an omnipresent victim crisis : understanding the role of values in pandemic-themed advertising

Lou, Chen; Zhou, Xuan; Huang, Xun Irene; Qiu, Chen; … - In: International journal of advertising : the review of … 42 (2023) 5, pp. 890-915

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Is ambiguity an efficient tool in Instagram ads?

Khrouf, Lilia; Maghraoui, Souad - In: International journal of technology marketing : IJTMkt 17 (2023) 4, pp. 347-362

Persistent link: https://www.econbiz.de/10014428105

Conceptualising performative Instagram influencer and user relationships : through advertising and sponsored brand content

Wilson, Jonathan A. J.; Arroyo, Laura - In: International journal of business performance … 23 (2022) 3, pp. 257-284

Persistent link: https://www.econbiz.de/10013440055

Korean consumer perspectives on social media advertising and intention to join brand pages

Muk, Alexander; Chung, Christina; Kim, Jonghoon - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 384-294

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The impact of social media advertising on purchase intention : the mediation role of consumer brand engagement

Weeraporn Supotthamjaree; Preeda Srinaruewan - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 498-526

Persistent link: https://www.econbiz.de/10012670713

Consumer attitudes towards social network advertising : predictors and outcomes

Milakovic, Ivana Kursan; Mihić, Mirela; Boljat, Ivana - In: Market : review for marketing theory and practice 32 (2020), pp. 83-97

Persistent link: https://www.econbiz.de/10012652686

Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context

Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455

Persistent link: https://www.econbiz.de/10012249057

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