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A Quantitative Assessment of M...
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Social Web
Indien
118,575
India
97,592
Consumer behaviour
82,919
Konsumentenverhalten
80,439
Theorie
12,423
Theory
12,190
Relationship marketing
9,336
Beziehungsmarketing
9,304
Brand management
8,151
Markenführung
8,105
Werbewirkung
7,991
Advertising effects
7,765
Brand image
7,044
Markenimage
7,013
China
6,969
USA
6,949
United States
6,586
Customer satisfaction
6,060
Kundenzufriedenheit
5,881
Online-Handel
5,725
Online retailing
5,715
Online-Marketing
5,630
Internet marketing
5,610
Deutschland
5,529
Soziale Werte
5,504
Social values
5,488
Social web
5,168
Wirtschaftswachstum
5,094
Germany
5,040
Advertising
4,918
Werbung
4,907
Service quality
4,858
Dienstleistungsqualität
4,807
Economic growth
4,747
Einzelhandel
4,698
Retail trade
4,653
Brand
4,518
Markenartikel
4,516
Schätzung
4,097
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Dwivedi, Yogesh Kumar
19
Filieri, Raffaele
19
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15
Hollebeek, Linda D.
14
Martínez-López, Francisco J.
14
Flavián Blanco, Carlos
13
Gázquez-Abad, Juan Carlos
11
Law, Chun Hung Roberts
11
Rita, Paulo
11
Casaló, Luis V.
10
Ranfagni, Silvia
10
Stephen, Andrew T.
10
Veloutsou, Cleopatra
10
Bigné Alcañiz, J. Enrique
9
Chen, Huan
9
Füller, Johann
9
Hennig-Thurau, Thorsten
9
Rana, Nripendra P.
9
Schweidel, David A.
9
Seo, Yuri
9
Usman, Osly
9
Akram, Umair
8
Hajli, Nick
8
Harrigan, Paul
8
Janakiraman, Ramkumar
8
Ko, Eunju
8
Kumar, Vikas
8
Luo, Xueming
8
Ozuem, Wilson
8
Rather, Raouf Ahmad
8
Schivinski, Bruno
8
Sohail, M. Sadiq
8
Wallace, Elaine
8
Choi, Yung Kyun
7
Conduit, Jodie
7
Hazari, Sunil
7
Kumar, Jitender
7
Lorenzo-Romero, Carlota
7
Martinez, Luis F.
7
Michaelidou, Nina
7
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IGI Global
5
National Bureau of Economic Research
4
American Marketing Association
3
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2
Peter Lang GmbH
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Universität Mannheim
2
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
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Books on Demand GmbH <Norderstedt>
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Center of Market Oriented Product and Production Management
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Fachhochschule Reutlingen / European School of Business
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
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1
Fritz Knapp Verlag
1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
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1
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1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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1
Media Economics Institut / Köln
1
Nomos Verlagsgesellschaft
1
OECD
1
RWTH Aachen
1
Springer International Publishing
1
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Journal of business research : JBR
230
Journal of retailing and consumer services
173
International journal of internet marketing and advertising : IJIMA
109
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
79
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
77
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
67
Technological forecasting & social change : an international journal
61
International journal of advertising : the review of marketing communications
60
The journal of product & brand management
58
Journal of marketing communications
53
Journal of promotion management : innovations in planning and applied research
53
Journal of internet commerce
46
International journal of electronic marketing and retailing : IJEMR
45
Psychology & marketing
44
International journal of consumer studies
42
The journal of brand management : an international journal
40
Journal of electronic commerce research : JECR
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Journal of management information systems : JMIS
36
International journal of technology marketing : IJTMkt
35
International journal of business information systems : IJBIS
34
Marketing intelligence & planning
34
Cogent business & management
33
Information systems research : ISR
33
Electronic commerce research
32
Journal of advertising research
32
Journal of marketing
32
Journal of marketing management : MM
32
International journal of hospitality management
30
Young consumers : insight and ideas for responsible marketers
30
International journal of electronic commerce : IJEC
29
Tourism management : research, policies, practice
29
Journal of travel and tourism marketing
28
Journal of fashion marketing and management
27
Asia Pacific journal of marketing and logistics
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of strategic marketing
25
Journal of the Academy of Marketing Science
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
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ECONIS (ZBW)
5,168
EconStor
2
OLC EcoSci
1
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1
Examining the impact of television-program-induced emotions on online word-of-mouth toward television advertising
Nian, Tingting
;
Hu, Yuheng
;
Chen, Cheng
- In:
Information systems research : ISR
32
(
2021
)
2
,
pp. 605-632
Persistent link: https://www.econbiz.de/10012599905
Saved in:
2
TV advertising and online sales : a case study of intertemporal substitution effects for an online travel platform
Lambrecht, Anja
;
Tucker, Catherine
;
Zhang, Xu
- In:
Journal of marketing research
61
(
2024
)
2
,
pp. 248-270
Persistent link: https://www.econbiz.de/10014584195
Saved in:
3
Facebook versus television : advertising value perceptions among females
Logan, Kelty
;
Bright, Laura F.
;
Gangadharbatla, Harsha
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 164-179
Persistent link: https://www.econbiz.de/10009666649
Saved in:
4
Online program engagement and audience size during television ads
Fossen, Beth L.
;
Bleier, Alexander
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 743-761
Persistent link: https://www.econbiz.de/10012587469
Saved in:
5
The relationship between consumer engagements with Super Bowl ad tweets and the advertisers' official Twitter accounts : a panel data analysis of 2019 Super Bowl advertisers
Noh, Yeayoung
;
Kim, Hyuksoo
;
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 852-869
Persistent link: https://www.econbiz.de/10012623902
Saved in:
6
Effects of offline ad content on online brand search : insights from super bowl advertising
Chandrasekaran, Deepa
;
Srinivasan, Raji
;
Sihi, Debika
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 403-430
Persistent link: https://www.econbiz.de/10011879695
Saved in:
7
Source, message and medium? : the role of personal values in forming credibility perceptions of non-sponsored product review videos
Alsaeed, Ghadeer R.
;
Keeling, Kathleen Anne
; …
- In:
European journal of marketing
57
(
2023
)
5
,
pp. 1272-1297
Persistent link: https://www.econbiz.de/10014252281
Saved in:
8
We "like" to value the brand : a mixed-method study
Trung Dam-Huy Thai
;
Wang, Tien
;
Tin Trung Nguyen
- In:
The journal of product & brand management
31
(
2022
)
8
,
pp. 1265-1284
Persistent link: https://www.econbiz.de/10013429196
Saved in:
9
Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of internet marketing and …
8
(
2014
)
4
,
pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
Saved in:
10
Examining beliefs, values and attitudes towards social media advertisements : results from
India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
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