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Social Web
Consumer behaviour
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21,035
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19,562
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19,332
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11,263
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11,226
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11,103
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11,058
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6,979
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6,275
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5,248
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5,190
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4,820
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4,704
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Dwivedi, Yogesh Kumar
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22
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20
Law, Chun Hung Roberts
20
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20
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19
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17
Rita, Paulo
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Stephen, Andrew T.
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Ozuem, Wilson
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Flavián Blanco, Carlos
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Hennig-Thurau, Thorsten
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10
Alarcón-del-Amo, María-del-Carmen
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Springer Gabler <Firma>
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Journal of business research : JBR
319
Journal of retailing and consumer services
198
International journal of internet marketing and advertising : IJIMA
136
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
117
Technological forecasting & social change : an international journal
109
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
90
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
89
Information systems research : ISR
80
International journal of advertising : the review of marketing communications
79
Journal of marketing communications
75
Tourism management : research, policies, practice
69
Industrial marketing management : the international journal for industrial and high-tech firms
66
Journal of promotion management : innovations in planning and applied research
66
Journal of management information systems : JMIS
65
Journal of internet commerce
63
The journal of product & brand management
63
International journal of hospitality management
60
SpringerLink / Bücher
60
Electronic commerce research
58
Psychology & marketing
57
Business horizons
56
International journal of electronic marketing and retailing : IJEMR
56
Journal of marketing management : MM
55
Journal of electronic commerce research : JECR
54
The journal of brand management : an international journal
51
Journal of marketing management : JMM ; journal of the Academy of Marketing
50
International journal of business information systems : IJBIS
49
International journal of technology marketing : IJTMkt
49
Cogent business & management
48
Journal of marketing
48
Management science : journal of the Institute for Operations Research and the Management Sciences
46
Journal of travel and tourism marketing
45
International journal of consumer studies
43
International journal of electronic commerce : IJEC
43
Springer eBook Collection
43
International journal of contemporary hospitality management
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Journal of advertising research
39
Journal of hospitality marketing & management
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Journal of strategic marketing
39
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ECONIS (ZBW)
9,719
EconStor
7
OLC EcoSci
2
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1
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1
Promotional marketing or word-of-mouth? : evidence from online restaurant reviews
Lu, Xianghua
;
Ba, Sulin
;
Huang, Lihua
;
Feng, Yue
- In:
Information systems research : ISR
24
(
2013
)
3
,
pp. 596-612
Persistent link: https://www.econbiz.de/10010128867
Saved in:
2
How trending status and online ratings affect prices of homogeneous products
Kocas, Cenk
;
Akkan, Can
- In:
International journal of electronic commerce : IJEC
20
(
2015/2016
)
3
,
pp. 384-407
Persistent link: https://www.econbiz.de/10011497353
Saved in:
3
Contrasting user generated videos versus brand generated videos in ecommerce
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238336
Saved in:
4
Does online retail coupons and memberships create favourable psychological disposition?
Balakrishnan, Janarthanan
;
Foroudi, Pantea
;
Dwivedi, …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 229-244
Persistent link: https://www.econbiz.de/10012257593
Saved in:
5
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
6
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
7
Optimizing customer engagement content strategy in retail and e-tail : available on online product review videos
Agrawal, Shiv Ratan
;
Mittal, Divya
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013364445
Saved in:
8
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Saved in:
9
Trust and the online conversation : the case of online reviews
Mangold, W. Glynn
;
Babakus, Emin
;
Smith, Katherine Taken
- In:
International journal of internet marketing and …
8
(
2013
)
2
,
pp. 143-160
Persistent link: https://www.econbiz.de/10010394710
Saved in:
10
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
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