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~subject:"Social Web"
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Social Web
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International journal of advertising : the review of marketing communications
36
International journal of internet marketing and advertising : IJIMA
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26
Journal of promotion management : innovations in planning and applied research
24
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21
Journal of marketing communications
20
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of retailing and consumer services
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International journal of advertising : the quarterly review of marketing communications
13
Marketing intelligence & planning
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Psychology & marketing
9
Cogent business & management
8
Journal of current issues and research in advertising
8
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of electronic commerce research : JECR
7
Journal of marketing
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Information systems research : ISR
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of promotion management : JPM
5
NBER working paper series
5
Young consumers : insight and ideas for responsible marketers
5
International journal of electronic commerce : IJEC
4
Journal of internet commerce
4
Journal of management information systems : JMIS
4
Journal of the Academy of Marketing Science
4
The journal of applied business research
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The journal of brand management : an international journal
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Advertising in new formats and media : current research and implications for marketers
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International journal of business information systems : IJBIS
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International journal of consumer studies
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Journal of global marketing
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Journal of marketing management : MM
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Journal of marketing theory and practice : JMTP
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
757
EconStor
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1
The influence of dialogic engagement and prominence on visual product placement in virtual reality videos
Wang, Ye
;
Chen, Huan
- In:
Journal of business research : JBR
100
(
2019
),
pp. 493-502
Persistent link: https://www.econbiz.de/10012024000
Saved in:
2
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
3
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
4
Blogs, advertising, and local-market movie box office performance
Gopinath, Shyam
;
Chintagunta, Pradeep K.
;
Venkataraman, …
- In:
Management science : journal of the Institute for …
59
(
2013
)
12
,
pp. 2635-2654
Persistent link: https://www.econbiz.de/10010234734
Saved in:
5
The effect of different social media marketing channels and events on movie box office : an elaboration likelihood model perspective
Liao, Lin
;
Huang, Tao
- In:
Information & management : the internat. journal of …
58
(
2021
)
7
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013259383
Saved in:
6
Reviewer information and advertisement format : impact on watching a new movie release
Fogel, Joshua
;
Prabhu, Prajwal
- In:
Arts and the market : AAM
12
(
2022
)
2
,
pp. 105-117
Persistent link: https://www.econbiz.de/10013373290
Saved in:
7
The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas
;
Erlandsson, Susanna
- In:
Journal of marketing communications
21
(
2015
)
2
,
pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
Saved in:
8
Effects of interactions and product information on initial purchase intention in product placement in social games : the moderating role of product familiarity
Zhu, Dong Hong
;
Chang, Ya Ping
- In:
Journal of electronic commerce research : JECR
16
(
2015
)
1
,
pp. 22-33
Persistent link: https://www.econbiz.de/10010526395
Saved in:
9
Product placement in social games : consumer experiences in China
Chen, Huan
;
Haley, Eric
- In:
Journal of advertising : official publication of the …
43
(
2014
)
3
,
pp. 286-295
Persistent link: https://www.econbiz.de/10010408860
Saved in:
10
College-aged young consumers interpretations of product placement in social games
Chen, Huan
;
Deterding, Audrey
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
1
,
pp. 41-51
Persistent link: https://www.econbiz.de/10009742864
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