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Marketing through Instagram influencers : the impact of number of followers and product divergence on brand attitude
Veirman, Marijke de; Cauberghe, Veroline; Hudders, Liselot - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 798-828
Persistent link: https://www.econbiz.de/10011799729
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The relevance of social media and corporate influencers as potential change agents in corporate communications
Durau, Julia - In: Media and change management : creating a path for new …, (pp. 211-229). 2022
Persistent link: https://www.econbiz.de/10013167356
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Understanding which cues people use to identify influencer marketing on Instagram : an eye tracking study and experiment
Boerman, Sophie C.; Müller, Céline M. - In: International journal of advertising : the review of … 41 (2022) 1, pp. 6-29
Persistent link: https://www.econbiz.de/10013167377
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Teenagers' moral advertising literacy in an influencer marketing context
Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead - In: International journal of advertising : the review of … 41 (2022) 1, pp. 54-77
Persistent link: https://www.econbiz.de/10013167383
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Gender effects in influencer marketing : an experimental study on the efficacy of endorsements by same- vs. other-gender social media influencers on Instagram
Hudders, Liselot; De Jans, Steffi - In: International journal of advertising : the review of … 41 (2022) 1, pp. 128-149
Persistent link: https://www.econbiz.de/10013167388
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Sustainable fashion social media influencers and content creation calibration
Jacobson, Jenna; Harrison, Brooke - In: International journal of advertising : the review of … 41 (2022) 1, pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
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Understanding the impact of influencers' responses to negative follower comments on the persuasiveness of sponsored Instagram posts
Hudders, Liselot; Lou, Chen; De Brabandere, Marloes - In: International journal of advertising : the review of … 41 (2022) 1, pp. 178-204
Persistent link: https://www.econbiz.de/10013167391
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A framework for analyzing influencer marketing in social networks : selection and scheduling of influencers
Mallipeddi, Rakesh R.; Kumar, Subodha; Sriskandarajah, … - In: Management science : journal of the Institute for … 68 (2022) 1, pp. 75-104
Persistent link: https://www.econbiz.de/10012821046
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Influencer marketing : a bibliometric analysis of 10 years of Scopus-indexed research
Boateng, Sheena Lovia - In: Digital innovations, business and society in Africa : …, (pp. 139-164). 2022
Persistent link: https://www.econbiz.de/10012821141
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Influencer marketing : an instrument to proliferation of the digital occurrence
Sharma, Bhuvanesh Kumar; Bhatt, Vimal Kamleshkumar; … - In: International journal of enterprise network management … 12 (2021) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012797760