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Customer perceived value in social commerce : an exploration of its antecedents and consequences
Alshibliy, Haitham Hmoud - In: Journal of management research 7 (2015) 1, pp. 17-37
Persistent link: https://www.econbiz.de/10010492966
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Content marketing towards customer value creation
Repovienė, Rūta; Pažėraitė, Aušra - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
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Customer Emotion Capturing during Experiencing of Virtual Engineering Products in Virtual Reality
Katicic, Jurica - 2013
emotion capturing in a Virtual Reality environment: closed questions, open questions and peripheral physiological measurements … reliable emotion capturing, provided that reliable emotional calibration has been performed …
Persistent link: https://www.econbiz.de/10013085443
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Stimulating consumer community creation through a co-design approach
Storvang, Pia; Haug, Anders; Bang, Nguyen - In: International journal of market research 62 (2020) 2, pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
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Impact of customer's social value on optimizing referral reward programs
Jiang, Fenfen; Mei, Shue; Zhong, Weijun - In: Journal of organizational computing and electronic commerce 30 (2020) 3, pp. 279-295
Persistent link: https://www.econbiz.de/10012264465
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Creating customer, museum and social value through digital technologies : evidence from the MANN Assiri project
Izzo, Filomena; Camminatiello, Ida; Sasso, Pasquale; … - In: Socio-economic planning sciences : the international … 85 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014282344
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Brands, community and style : exploring linking value in fashion blogging
Pihl, Christopher - In: Journal of fashion marketing and management 18 (2014) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10010259200
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Social influence and customer referral value
Xevelonakis, Evangelos - In: Athens journal of business & economics : AJBE 2 (2016) 1, pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
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Exploring the mediating role of utilitarian value and hedonic value in the formation of oppositional loyalty in online communities
Ma, Xiangyang; Chen, Han; Lang, Xiaoping; Li, Tieshan - In: International journal of consumer studies 47 (2023) 4, pp. 1500-1515
Persistent link: https://www.econbiz.de/10014326026
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Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos; Belk, Russell W.; Belanche, Daniel - In: Journal of business research : JBR 175 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10014549581