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Social Web
Consumer behaviour
82,177
Konsumentenverhalten
79,696
Relationship marketing
25,981
Beziehungsmarketing
25,306
Theorie
13,171
Theory
12,942
Emotion
10,582
Brand management
8,309
Markenführung
8,262
Customer satisfaction
8,244
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8,045
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7,038
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6,998
Deutschland
6,757
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6,464
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6,382
Germany
6,358
Dienstleistungsqualität
6,328
United States
6,171
Social web
5,840
Online-Handel
5,823
Online retailing
5,809
Produktgestaltung
5,634
Soziale Werte
5,476
Social values
5,460
Online-Marketing
5,181
Internet marketing
5,155
Product design
4,702
Einzelhandel
4,571
Retail trade
4,525
Electronic Commerce
4,499
Brand
4,476
Markenartikel
4,475
E-commerce
4,350
Experiment
4,103
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4,031
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4,017
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3,817
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3,776
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Filieri, Raffaele
20
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18
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16
Hollebeek, Linda D.
15
Flavián Blanco, Carlos
14
Harrigan, Paul
14
Martínez-López, Francisco J.
14
Ozuem, Wilson
13
Rita, Paulo
13
Hajli, Nick
12
Law, Chun Hung Roberts
12
Agnihotri, Raj
11
Casaló, Luis V.
11
Füller, Johann
10
Gázquez-Abad, Juan Carlos
10
Ranfagni, Silvia
10
Seo, Yuri
10
Thaichon, Park
10
Hennig-Thurau, Thorsten
9
Itani, Omar S.
9
Stephen, Andrew T.
9
Usman, Osly
9
Veloutsou, Cleopatra
9
Vrontis, Demetris
9
Ahuja, Vandana
8
Akram, Umair
8
Berger, Jonah
8
Bigné Alcañiz, J. Enrique
8
Conduit, Jodie
8
Constantinides, Efthymios
8
Dholakia, Utpal M.
8
Dolan, Rebecca
8
Ko, Eunju
8
Luo, Xueming
8
Pantano, Eleonora
8
Rather, Raouf Ahmad
8
Ruyter, Ko de
8
Schivinski, Bruno
8
Schweidel, David A.
8
Sohail, M. Sadiq
8
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2
Springer International Publishing
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Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
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AMA Summer Academic Conference <2023, San Francisco, Calif.>
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AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Books on Demand GmbH <Norderstedt>
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Center of Market Oriented Product and Production Management
1
Deutsches Forschungsinst. f. öffentl. Verwaltung Speyer
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Edward Elgar Publishing
1
Eric Cuvillier <Firma>
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
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1
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Fritz Knapp Verlag
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1
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1
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1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Handelshochschule Leipzig
1
Haufe-Lexware GmbH & Co. KG
1
Helmut-Schmidt-Universität
1
ICORIA <16., 2017, Gent>
1
IIF - Institut für Industriekommunikation und Fachmedien GmbH / Apprimus Verlag
1
IT4Fashion <6., 2016, Florenz>
1
Information Resources Management Association
1
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <17., 2017, Frankfurt am Main>
1
International Association for the Study of Insurance Economics
1
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Journal of business research : JBR
245
Journal of retailing and consumer services
183
International journal of internet marketing and advertising : IJIMA
103
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
88
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
71
Technological forecasting & social change : an international journal
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
69
The journal of product & brand management
60
Journal of promotion management : innovations in planning and applied research
58
Journal of marketing communications
54
Journal of internet commerce
53
Psychology & marketing
50
International journal of electronic marketing and retailing : IJEMR
49
International journal of advertising : the review of marketing communications
47
The journal of brand management : an international journal
46
Industrial marketing management : the international journal for industrial and high-tech firms
40
International journal of hospitality management
40
Journal of management information systems : JMIS
40
International journal of consumer studies
39
Journal of marketing management : JMM ; journal of the Academy of Marketing
39
Journal of strategic marketing
39
Journal of electronic commerce research : JECR
38
Tourism management : research, policies, practice
38
Journal of marketing
37
Electronic commerce research
36
Cogent business & management
35
Information systems research : ISR
35
International journal of business information systems : IJBIS
34
International journal of electronic commerce : IJEC
33
International journal of technology marketing : IJTMkt
33
Journal of marketing management : MM
33
Journal of travel and tourism marketing
32
Marketing intelligence & planning
32
Business horizons
30
Asia Pacific journal of marketing and logistics
29
Young consumers : insight and ideas for responsible marketers
29
Journal of fashion marketing and management
28
International journal of e-business research : an official publication of the Information Resources Management Association
27
Journal of hospitality marketing & management
27
Journal of the Academy of Marketing Science
27
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ECONIS (ZBW)
5,840
EconStor
2
OLC EcoSci
1
Showing
1
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10
of
5,843
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date (oldest first)
1
Customer perceived value in social commerce : an exploration of its antecedents and consequences
Alshibliy, Haitham Hmoud
- In:
Journal of management research
7
(
2015
)
1
,
pp. 17-37
Persistent link: https://www.econbiz.de/10010492966
Saved in:
2
Content marketing towards customer value creation
Repovienė, Rūta
;
Pažėraitė, Aušra
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 263-285
Persistent link: https://www.econbiz.de/10014318342
Saved in:
3
Customer
Emotion
Capturing during Experiencing of Virtual Engineering Products in Virtual Reality
Katicic, Jurica
-
2013
emotion
capturing in a Virtual Reality environment: closed questions, open questions and peripheral physiological measurements … reliable
emotion
capturing, provided that reliable emotional calibration has been performed …
Persistent link: https://www.econbiz.de/10013085443
Saved in:
4
Stimulating consumer community creation through a co-design approach
Storvang, Pia
;
Haug, Anders
;
Bang, Nguyen
- In:
International journal of market research
62
(
2020
)
2
,
pp. 176-194
Persistent link: https://www.econbiz.de/10012214133
Saved in:
5
Impact of customer's social value on optimizing referral reward programs
Jiang, Fenfen
;
Mei, Shue
;
Zhong, Weijun
- In:
Journal of organizational computing and electronic commerce
30
(
2020
)
3
,
pp. 279-295
Persistent link: https://www.econbiz.de/10012264465
Saved in:
6
Creating customer, museum and social value through digital technologies : evidence from the MANN Assiri project
Izzo, Filomena
;
Camminatiello, Ida
;
Sasso, Pasquale
; …
- In:
Socio-economic planning sciences : the international …
85
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014282344
Saved in:
7
Brands, community and style : exploring linking value in fashion blogging
Pihl, Christopher
- In:
Journal of fashion marketing and management
18
(
2014
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10010259200
Saved in:
8
Social influence and customer referral value
Xevelonakis, Evangelos
- In:
Athens journal of business & economics : AJBE
2
(
2016
)
1
,
pp. 7-15
Persistent link: https://www.econbiz.de/10011565130
Saved in:
9
Exploring the mediating role of utilitarian value and hedonic value in the formation of oppositional loyalty in online communities
Ma, Xiangyang
;
Chen, Han
;
Lang, Xiaoping
;
Li, Tieshan
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1500-1515
Persistent link: https://www.econbiz.de/10014326026
Saved in:
10
Automated social presence in AI : avoiding consumer psychological tensions to improve service value
Flavián Blanco, Carlos
;
Belk, Russell W.
;
Belanche, Daniel
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014549581
Saved in:
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