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Uncovering customer service experiences with Twitter : the case of airline industry

Misopoulos, Fotis; Mitic, Miljana; Kapoulas, Alexandros; … - In: Management decision : MD 52 (2014) 4, pp. 705-723

Persistent link: https://www.econbiz.de/10010386768

Understanding the role of social media in bank marketing

Mitic, Miljana; Kapulos, Alexandros - In: Marketing intelligence & planning 30 (2012) 7, pp. 668-686

Persistent link: https://www.econbiz.de/10009671119

Netnography as a marketing research tool in the fashion industry in Southeast Europe

Xharavina, Natyra; Kapoulas, Alexandros; Miaoulis, … - In: International journal of market research 62 (2020) 4, pp. 499-515

Persistent link: https://www.econbiz.de/10012308951

Creating value for customers through engagement and participation in brand communities

Loureiro, Sandra Maria Correia; Pires, Ana Regina; … - In: International journal of business performance management 16 (2015) 2/3, pp. 114-132

Persistent link: https://www.econbiz.de/10011316447

Exploring the power of electronic word-of-mouth in the services industry

Loureiro, Sandra Maria Correia (ed.); … - 2020

"This book examines the importance and the effective utilization of eWOM content for the positioning of products and services that illustrate the value of user generated content for influencing customer decision making in diverse business sectors"--

Persistent link: https://www.econbiz.de/10012394328

The influence of brand community on co-creation : a cross national study of the brand AXE in France and Tunisia

Benmiled-Cherif, Héla; Kaufmann, Hans Rüdiger; … - In: World review of entrepreneurship, management and … 12 (2016) 2/3, pp. 285-299

Persistent link: https://www.econbiz.de/10011573426

Exploring behavioural branding, brand love and brand co-creation

Kaufmann, Hans Rüdiger; Loureiro, Sandra Maria Correia; … - In: The journal of product & brand management 25 (2016) 6, pp. 516-526

Persistent link: https://www.econbiz.de/10011587801