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~subject:"Social marketing"
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Social marketing
Consumer behaviour
70
Konsumentenverhalten
66
Germany
34
Deutschland
29
Beziehungsmarketing
27
Relationship marketing
27
Marketing
24
Social Marketing
20
Corporate reputation
18
Customer satisfaction
18
Firmenimage
18
Social Web
17
Social web
17
Kundenzufriedenheit
14
United States
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USA
13
Electronic Commerce
12
Measurement
12
Messung
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Brand management
11
Dienstleistungsqualität
11
Großbritannien
11
Service quality
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United Kingdom
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E-commerce
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Markenführung
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Marketing theory
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Marketingtheorie
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Cluster analysis
9
Emotion
9
Marketing management
9
Marketingmanagement
9
Work behaviour
9
Customer service
8
Dienstleistungssektor
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8
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8
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English
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Hastings, Gerard
21
Gordon, Ross
4
Angus, Kathryn
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Domegan, Christine
3
Hassan, Louise M.
3
McDermott, Laura
3
Eadie, Douglas
2
Shiu, Edward
2
Andrews, J. Craig
1
Bryant, Carol
1
Bryant, Carol A.
1
Carrigan, Marylyn
1
Fong, Geoffrey T.
1
Grant, Ian C.
1
Hastings, Gerard B.
1
Hastings, Gerard.
1
Hastings, Gerhard
1
Kenny, Patrick
1
MacKintosh, Anne Marie
1
Moodie, Crawford
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Saren, Michael
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Siquier, Pierre
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Stead, Martine
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International journal of nonprofit and voluntary sector marketing
3
Journal of Social Marketing
3
Critical marketing : defining the field
1
European journal of marketing : EJM
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing Intelligence & Planning
1
Marketing theory
1
Nonprofit marketing : sectoral applications
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
The Routledge companion to nonprofit marketing
1
The SAGE handbook of social marketing
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ECONIS (ZBW)
19
Other ZBW resources
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Segmentation in social marketing : insights from the European Union's multi-country, antismoking campaign
Walsh, Gianfranco
;
Hassan, Louise M.
;
Shiu, Edward
; …
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 1140-1164
Persistent link: https://www.econbiz.de/10008650635
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2
Exploring the effectiveness of cigarette warning labels : findings from the United States and United Kingdom arms of the International Tobacco Control (ITC) Four Country Survey
Hassan, Louise M.
;
Shiu, Edward
;
Thrasher, James F.
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 263-274
Persistent link: https://www.econbiz.de/10003832769
Saved in:
3
Ending tyrannic man's dominion : in search of new partners and new stories
Hastings, Gerard
- In:
Stakeholder involvement in social marketing : …
,
(pp. 12-24)
.
2021
Persistent link: https://www.econbiz.de/10012419262
Saved in:
4
The marketing matrix : how the corporation gets its power - and how we can reclaim it
Hastings, Gerhard
-
2013
Persistent link: https://www.econbiz.de/10013489067
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5
Social marketing : Why should the Devil have all the best tunes
Hastings, Gerard
-
2013
Persistent link: https://www.econbiz.de/10013530512
Saved in:
6
The influence of branding on adolescent smoking behaviour : exploring the mediating role of image and attitudes
Grant, Ian C.
;
Hassan, Louise M.
;
Hastings, Gerard B.
; …
- In:
International journal of nonprofit and voluntary sector …
13
(
2008
)
3
,
pp. 275-285
Persistent link: https://www.econbiz.de/10003832775
Saved in:
7
What is and what is not social marketing : the challenge of reviewing the evidence
McDermott, Laura
;
Stead, Martine
;
Hastings, Gerard
-
2008
Persistent link: https://www.econbiz.de/10003717558
Saved in:
8
Critical issues in social marketing : a review and research agenda
Gordon, Ross
;
McDermott, Laura
;
Hastings, Gerard
- In:
The Routledge companion to nonprofit marketing
,
(pp. 333-346)
.
2008
Persistent link: https://www.econbiz.de/10003592652
Saved in:
9
The critical contribution of social marketing : theory and application
Hastings, Gerard
;
Saren, Michael
-
2008
Persistent link: https://www.econbiz.de/10003611032
Saved in:
10
The critical role of social marketing
Gordon, Ross
;
Hastings, Gerard
;
McDermott, Laura
; …
- In:
Critical marketing : defining the field
,
(pp. 159-177)
.
2007
Persistent link: https://www.econbiz.de/10003534551
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