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Examining the historical roots of social marketing through the Lights in Darkest England campaign
Krisjanous, Jayne - In: Journal of macromarketing : examining the interactions … 34 (2014) 4, pp. 435-451
Persistent link: https://www.econbiz.de/10010467245
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Historical inclusion and exclusion : New Zealand archives as primary resources for historical research
Kennedy, Ann-Marie; Krisjanous, Jayne; Welland, Sarah - In: Journal of historical research in marketing 14 (2022) 2, pp. 179-195
Persistent link: https://www.econbiz.de/10013329664
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Social marketing meets interactive media: lessons for the advertising community
Moran, N. - In: Strategic Direction 28 (2012) 6
Persistent link: https://www.econbiz.de/10015011857
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Reducing household water consumption : a social marketing approach
Lowe, Ben; Lynch, David; Lowe, Julian F. - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 378-408
Persistent link: https://www.econbiz.de/10010512563
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An enviromental social marketing intervention among employees : assessing attitude and behaviour change
Gregory-Smith, Diana; Manika, Danae; Graham, Sonja - In: Journal of marketing management : MM 31 (2015) 3/4, pp. 336-377
Persistent link: https://www.econbiz.de/10010512564
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Health services marketing for routine child vaccinations in the Philippines
Lee Mendoza, Roger - In: Services marketing quarterly 36 (2015) 3, pp. 189-209
Persistent link: https://www.econbiz.de/10011339267
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Social marketing and privately held companies : the impact of corporate social responsibility activities on Romanian consumers
Şerban, Corina - In: Journal of food products marketing 19 (2013) 2, pp. 81-92
Persistent link: https://www.econbiz.de/10009764574
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Competing voices : marketing and counter-marketing alcohol on Twitter
Burton, Suzan; Dadich, Ann; Soboleva, Alena - In: Journal of nonprofit & public sector marketing 25 (2013) 2, pp. 186-209
Persistent link: https://www.econbiz.de/10009762020
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Embedding a social cause in news features : the effects of corporate sponsorship and localization on audience's attitudes toward nonprofit coverage
Kim, Hyo Jung; Oh, Hyun Jee; Thorson, Esther - In: Nonprofit and voluntary sector quarterly 43 (2014) 2, pp. 314-337
Persistent link: https://www.econbiz.de/10010356773
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The communication effects of audience situation and message framing on smoking cessation
Yang, Dong-jenn - In: International journal of management, economics and … 2 (2013) 4, pp. 252-264
This study examined the communication effects of smoking cessation by using message framing (positive messages/negative messages) and audience situation (smoker/nonsmoker and high/low self-efficacy). The study used 207 valid homogeneous subjects and a between-subject experiment method was...
Persistent link: https://www.econbiz.de/10010224763