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Social Web
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Pettersen-Sobczyk, Monika
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Influencer marketing : a bibliometric analysis of 10 years of Scopus-indexed research
Boateng, Sheena Lovia
- In:
Digital innovations, business and society in Africa : …
,
(pp. 139-164)
.
2022
Persistent link: https://www.econbiz.de/10012821141
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Impact of the pandemic on social media influencer marketing in fashion : a qualitative study
Le, Kent
;
Aydin, Gokhan
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 449-469
Persistent link: https://www.econbiz.de/10014338509
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3
Instagram travel influencers in #quarantine : communicative practices and roles during COVID-19
Femenia-Serra, Francisco
;
Gretzel, Ulrike
; …
- In:
Tourism management : research, policies, practice
89
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013325963
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4
Content versus community focus in live streaming services : how to drive engagement in synchronous social media
Giertz, Johann N.
;
Weiger, Welf Hermann
;
Törhönen, Maria
- In:
Journal of service management
33
(
2022
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012797604
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5
Social media engagement for global influencers
Bentley, Kara
;
Chu, Charlene
;
Nistor, Cristina
; …
- In:
Journal of global marketing
34
(
2021
)
3
,
pp. 205-219
Persistent link: https://www.econbiz.de/10012584511
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6
SONIC: SOcial Network analysis with Influencers and Communities
Chen, Yi-Hsuan
;
Härdle, Wolfgang
;
Klochkov, Yegor
- In:
Journal of econometrics
228
(
2022
)
2
,
pp. 177-220
Persistent link: https://www.econbiz.de/10013441744
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7
Brand balance : the effect of influencer brand encroachment on interactivity
Hamdan, Lara
;
Lee, Seung Hwan Mark
- In:
International journal of retail and distribution management
50
(
2022
)
3
,
pp. 303-316
Persistent link: https://www.econbiz.de/10013397998
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8
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
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9
Examining the outcomes of influencer activism
Thomas, Veronica L.
;
Fowler, Kendra
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013468743
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10
All that glitters is not real affiliation : how to handle affiliate marketing programs in the era of falsity
Mangiò, Federico
;
Di Domenico, Giandomenico
- In:
Business horizons
65
(
2022
)
6
,
pp. 765-776
Persistent link: https://www.econbiz.de/10013438543
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